Transcript The Association of Fundraising Professionals (AFP)

Communicating the Value of
AFP:
Member Recruitment & Retention
June 13, 2012
Agenda & Housekeeping
Part 1: Recruiting new members
Part 2: Retaining members
Part 3: Retaining senior professionals
Part 4: Resources from IHQ
Q & A/Information Sharing
Please place your phone on mute (press *6)
until the sharing portion of the call.
AFP Membership Growth
35,000
30,477
30,000
24,429
25,000
20,000
26,348
28,266
28,066
28,935
16,049
15,000
10,000
5,400
5,000
0
1985 1995 2000
2005
2008
2009
2010
2011
Database Conversion
Outcomes on Membership
Effects of declining retention
• Low retention affects your budget,
programming, diversity, volunteer
leadership, advocacy efforts and more.
• Keeping your current members has a
greater ROI than seeking new
members.
Recruiting New Members
Set a goal for number of new members
Engage members in recruitment
Develop a prospect list
The personal ask is the most effective
Membership Categories
Young Professional
Category
Open to fundraising professionals who
are age 30 or under
Annual Dues: $75
IHQ: $50
Chapter: $25
Professional Category
Open to persons who hold some degree
of responsibility for fundraising
Annual Dues: $250 + Chapter Dues
Small Nonprofit
Organizational Membership
•
•
•
•
Annual Dues : $150
IHQ: $100
Chapter: $50
Operating Budget less than $1,000,000
2 or less full time FTE fundraisers
Individually incorporated
Not affiliated with a larger institution supporting it’s
operations
Retention begins the moment
you get a new member!
• Make them feel welcome
*Buddy system
*Welcome message
*New member orientation
Retention begins the moment
you get a new member!
• Help them use their benefits
• Engage them immediately
Financial Benefits of Membership
•
•
•
•
•
•
•
•
•
•
•
•
•
FINANCIAL BENEFITS OF MEMBERSHIP
Member’s Savings Through our Chapter
Chapter Educational Meetings (10 per year)
Chapter One Day Conference
Webinars (2 per year)
Course Offerings (Fundamentals, CFRE Review, etc.)
Other (job postings)
TOTAL
$
$
$
$
$
$
Member’s Savings Through AFP INTERNATIONAL*
International Conference Registration
$400
Ready Reference Series (9 Titles)
$180
Resource Center Research
$ 50
Advancing Philanthropy Subscription
$100
HEP Matching Gift screening
$ 60
AFP Webinars (per session)
$136
AFP Compensation and Benefits Survey
$ 95
CFRE Application
$160
TOTAL
$1181
GRAND TOTAL
(Chapter + $1181)
* Does not include non-quantified benefits such as legislative advocacy, fundraising news eWires, free Webinars,
Hot Topics information, Toolkits, Ethics Inventory Assessment, Information Exchange papers, Action University
learning, online forums, 20% off any AFP Bookstore Purchase, 45% off North Park University Tuition, etc.
Engaging Senior Professionals
• Make them feel valuable
*Ask them to share knowledge
*Provide special recognition
*Provide special discounts
Engaging Senior Professionals
• Remind them to use their benefits
• Ask them to do something specific
*Target a discrete project
*Escalate their International involvement
Resources Available
AFP Printed Marketing Materials and Logos for Chapters:
http://www.afpprintq.com/
AFP Chapter Administration Portal for Reports
http://www.afpnet.org/audiences/chapters.cfm?navItemNumber=52
5
AFP Online Membership Toolkit:
http://www.afpnet.org/Audiences/ChapterNewsDetail.cfm?ItemNum
ber=1693#memchair
My AFP Profile:
http://www.afpnet.org/About/content.cfm?ItemNumber=3083&navI
temNumber=531
Open Discussion
Contact Information
Ann Hale, CFRE
Val Lay
Director, Chapter Services, Central U.S.
[email protected]
Chapter Services
[email protected]
800-666-3863
Thank you for all you
do for AFP!