Transcript CHAPTER LEADERSHIP WORKSHOP

AFP Membership Chairs
Orientation Call
February 7, 2012
Welcome!
• Thank you for joining us!
• Today’s Agenda
– Delivering Optimal Value to Members
– Membership by the Numbers
– Membership-Chapter Services Staff Roles
– Membership Processing and Chapter Reimbursements
– AFP Tools Available to Chapters
– Developing Your Membership Plan
– Questions?
Chapter Services Directors
Western US, PA, NC, SC
Larry Hostetler – (916) 544-2024 [email protected]
Central US, GA and FL
Val Lay – (614) 266-9918, [email protected]
CT, MA, NH, NY, RI, Canada, Asia
Lori Gusdorf – (703) 519-8449, [email protected]
DC, DE, MD, NJ, VA
Taryn Gold – (703) 519-8452, [email protected]
Canada
Cynthia Quigley – (416) 941-9212, [email protected]
Mexico
Rose Sandoval – (52) 55 3626 1592, [email protected]
Strategic Plan
AFP’s 2011-2013
Strategic Plan can
be found online
here
Strategic Plan Goals
1. AFP will develop skilled, knowledgeable and ethical professionals
worldwide.
2. AFP will advance effective, ethical and accountable fundraising
standards as an essential component of global philanthropy.
3. AFP will aggressively promote and defend public policy that
encourages philanthropy, supporting principles important to AFP and
the fundraising profession.
4. AFP will deliver optimal value to members.
5. AFP, a community of inclusion, will seek, embrace and engage diverse
individuals, groups and organizations with a broad representation of
experiences, perspectives, thoughts and cultures within the fundraising
profession.
6. AFP will provide strong leadership in promoting and supporting the
fundraising community worldwide.
7. AFP will engage young professionals and youth exploring philanthropy
and building their fundraising careers.
Membership Categories
Business Member
– Executive Circle; Endorser
Global e-Member
Non-Profit Organization-Large
Active will become Professional
Young Professional
Non-Profit Organization-Small
Importance of Membership
Chair
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Elevate status of profession
Recruitment
Retention
Increased awareness of AFP’s role in
the profession
AFP Membership Growth
35,000
30,477
30,000
24,429
25,000
20,000
26,348
28,266
28,066
28,935
16,049
15,000
10,000
5,400
5,000
0
1985 1995 2000
2005
2008
2009
2010
2011
Chapter Incentive Program
$20 for each net new Active member in
2011
Example: As of December 31, 2010 your
chapter had 50 Active members. As of
December 31, 2011 your chapter had 65
Active members. You’ll receive $300 for
that 15 member increase!
Address Change
Member and Chapter Services
Department
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Lori Gusdorf, CAE, Vice President, Membership and Chapter Services
– [email protected], x449
Joe Roadarmel, Membership Manager – [email protected] x489
Sawanna Foster, Member Services – [email protected], x401
Jennifer Watkins, Member Services – [email protected], x400
Tiffany Oglesby, Member Services – [email protected], x492
Taryn Gold, MPA, Director, Chapter Administration– [email protected],
x452
Margie Bennett, Chapter Services – [email protected], x487
Heba Mahmoud, Chapter Services – [email protected], x425
Chapter Services Directors – Larry, Val, Rose & Cynthia
PrintQ (www.afpprintq.com)
Log in using your chapter code as
your username AND password
IHQ Assistance on
Recruitment and Retention
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Installment Plan
Comnet Telemarketing
2 Year Discount
Lapsed Member Mailing
MGI
Joint Mailings
Chapter Conference Exhibits
IHQ Touchpoint Communications
• New Members:
– Emails in months 1 and 2; months 4, 6 and 8;
retention emails in months 11, 12 and 13.
– “Snail mail” invoices sent month 9, 11, 13, 15,
17 (as needed)
• Renewing Members
– Emails in months 1 and 2; months 4, 6, 8;
retention emails in months 11, 12, and 13.
– “Snail mail” invoices sent month 9, 11, 13, 15,
17 (as needed)
Processing & Reimbursements
• Payments processed within 5 – 10 business
days
• Chapter Reimbursements disbursed monthly
• Any Problems, please contact IHQ
AFP Information Central
http://reports.afpnet.org
AFP Tools for Chapters
www.afpnet.org –
inside the Member
Gateway, click on
Chapter Resources
to find special
resources for
Membership Chairs
More Tools for Chapters
• Member Surveys
• Your Chapter Services Director
• Chapter Leader Network
http://sharepoint.afpnet.org/sites/afpcln/ideas/default.aspx
Financial Benefits of Membership
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FINANCIAL BENEFITS OF MEMBERSHIP
Member’s Savings Through our Chapter
Chapter Educational Meetings (10 per year)
Chapter One Day Conference
Webinars (2 per year)
Course Offerings (Fundamentals, CFRE Review, etc.)
Other (job postings)
TOTAL
$
$
$
$
$
$
Member’s Savings Through AFP INTERNATIONAL*
International Conference Registration
$400
Ready Reference Series (9 Titles)
$180
Resource Center Research
$ 50
Advancing Philanthropy Subscription
$100
HEP Matching Gift screening
$ 60
AFP Webinars (per session)
$136
AFP Compensation and Benefits Survey
$ 95
CFRE Application
$160
TOTAL
$1181
GRAND TOTAL
(Chapter + $1181)
* Does not include non-quantified benefits such as legislative advocacy, fundraising news eWires, free Webinars,
Hot Topics information, Toolkits, Ethics Inventory Assessment, Information Exchange papers, Action University
learning, online forums, 20% off any AFP Bookstore Purchase, 45% off North Park University Tuition, etc.
Developing Your Plan
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Add members to your committee
Look for strategies on the CLN
Review your chapter’s trends
Do you have a budget?
Ask your chapter services director
Write it down!
Membership Goal
• Identify 2012 Goal
• Look at totals for several years
– Number of members 12/31/11
– Minus estimated number who will lapse
– Plus number of new members
– Look at historical average
– Consider implications of new categories of
membership on recruitment efforts
Membership Recruitment
• Figure out what’s worked and what hasn’t
• Make guests feel welcome – make them want
to join
• Ask them to join (not “y’all come”)
• Concentrate 2012 on youth and small
organizations
Membership Engagement
• Committee involvement
– New Members
– Existing Members
• Experienced Professionals
• Young Professionals
• Networking
Membership Retention
• Communicate with members at least 90 days
prior to their expiration date.
– Find out what they’ve attended/how they’ve
been involved
– Invite them to something that will keep
them coming
• Target your strategies – young, small org,
experienced.
• Coordinate member touches with
Engagement
Questions?
Thank you for your time and
involvement!