Transcript The Association of Fundraising Professionals (AFP)

Member Retention
May 19, 2010
Agenda & Housekeeping
Part 1: Retention of new members
Part 2: Engaging veteran members
Part 3: Special Cases
Part 4: Resources from IHQ
Q & A/Information Sharing
*Please place your phone on mute unless
you are speaking during the sharing
portions of the call.
Focus on keeping the
members you already have
• Member retention is down from 77% to
a low of 71%
• Low retention affects your budget,
programming, diversity, volunteer
leadership, advocacy efforts and more.
• Keeping your current members has a
greater ROI than seeking new
members.
Retention begins the moment
you get a new member!
• Make them feel welcome
*Buddy system
*Welcome message
*New member orientation
• Help them use their benefits
• Engage them immediately
Part 1
Question and Answers
Information Sharing
*Please place your phone on mute
unless you are speaking during the
sharing portions of the
call.
Engaging More Veteran Members
• Make them feel valuable
*Ask them to share knowledge
*Let them “spout off”
• Remind them to use their benefits
• Ask them to do something specific
*Target a discrete project
*Escalate their International involvement
Part 2
Question and Answers
Information Sharing
*Please place your phone on mute
unless you are speaking during the
sharing portions of the call.
Special Cases
• Economic challenges
*Retention scholarship
*Installment program
• Introductory membership category
*Communicating dues “step-up”
Part 3
Question and Answers
Information Sharing
*Please place your phone on mute
unless you are speaking during the
sharing portions of the call.
Resources Available
My AFP Profile:
http://www.afpnet.org/About/content.cfm?ItemNumber=3083&navI
temNumber=531
AFP Online Membership Toolkit:
http://www.afpnet.org/Audiences/ChapterNewsDetail.cfm?ItemNum
ber=1693#memchair
AFP Information Central:
https://reports.afpnet.org/
AFP Printed Marketing Materials and Logos for Chapters:
http://www.afpprintq.com/
Open Discussion
Contact Information
Ann Hale, CFRE
Senior Development Officer
Big Brothers Big Sisters of Alaska
[email protected]
Alice Ferris, ACFRE
Goalbusters, LLC, Partner
[email protected]
Val Lay
Director, Chapter Services, Central U.S.
[email protected]
Thank you for all you
do for AFP!