Transcript Kiss vs. other stations in its TSA

Kiss 105-108 Q1 2013 Rajar
Results
Key Highlights – Qtr1 2013
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Kiss 105-108 is commercial market leader, now reaching 476,000 listeners each week – up 4% QoQ and 2% YoY
Kiss’ market share is 7.7%
On average a Kiss listener tunes into the station 7.6 hours each week, equating to a total of 3.6m hours listened
each week
Kiss reaches 338,000 Housewives and 220,000 ABC1 listeners each week
Kiss is number one for reach and share in the commercial market amongst 15-24s, 15-34s and 15-44s
15-34s are our strongest audience in which we reach 313,000 with a market share of 22.8%
Breakfast remains commercial leader with 237,000, up 7% QoQ and 9% YoY
Drive remains the number one commercial show in the region with 265,000 listeners
Kiss 105 is part of KISS UK which reaches 4.1 million adults across the UK
Source: Rajar Qtr1 2013
Kiss 105:
Demographic Profile
45+
Female
Male
52
48
Sex
Source: Rajar Qtr1 2013
C2DE
ABC1
54
46
Class
35-44
17
18
25-34
31
15-24
34
Age
Weekly reach All Adults:
Kiss vs. other stations in its TSA
Source: Rajar Qtr1 2013
* = Station TSA doesn’t cover all of Kiss TSA
All stations on half yearly reporting period apart
from KLFM and Star which are yearly
476
311
000s
208
000S
55
Source: Rajar Qtr1 2013
42
19
Market Share All Adults:
Kiss vs. other stations in its TSA
Source: Rajar Qtr1 2013
* = Station TSA doesn’t cover all of Kiss TSA
All stations on half yearly reporting period apart
from KLFM and Star which are yearly
7.7%
%
4.3%
000S
3.5%
1.0%
0.8%
0.1%
Source: Rajar Qtr1 2013
Weekly reach 15-34:
Kiss vs. other stations in its TSA
Source: Rajar Qtr1 2013
* = Station TSA doesn’t cover all of Kiss TSA
All stations on half yearly reporting period apart
from KLFM and Star which are yearly
313
000s
000S
122
94
29
Source: Rajar Qtr1 2013
14
10
Market Share 15-34:
Kiss vs. other stations in its TSA
Source: Rajar Qtr1 2013
* = Station TSA doesn’t cover all of Kiss TSA
All stations on half yearly reporting period apart
from KLFM and Star which are yearly
22.8%
%
000S
5.7%
4.3%
1.5%
Source: Rajar Qtr1 2013
0.9%
0.1%
Weekly reach 15-44:
Kiss vs. other stations in its TSA
Source: Rajar Qtr1 2013
* = Station TSA doesn’t cover all of Kiss TSA
All stations on half yearly reporting period apart
from KLFM and Star which are yearly
397
000s
181
000S
134
44
Source: Rajar Qtr1 2013
24
13
Market Share 15-44:
Kiss vs. other stations in its TSA
Source: Rajar Qtr1 2013
* = Station TSA doesn’t cover all of Kiss TSA
All stations on half yearly reporting period apart
from KLFM and Star which are yearly
17.5%
%
000S
5.4%
4.5%
2.0%
Source: Rajar Qtr1 2013
0.9%
0.1%
Kiss 105-108 TSA Map