Transcript KISS VS. OTHER STATIONS IN ITS TSA

KISS 105-108
MEDIA PACK
Q2 2014
KEY HIGHLIGHTS – Q2 2014
• KISS 105-108 is commercial market leader, now reaching 425,000 listeners
each week
• KISS’ market share is 5.8%
• On average a KISS listener tunes into the station 6.3 hours each week,
equating to a total of 2.7m hours listened each week
• KISS reaches 298,000 Housewives and 223,000 ABC1 listeners each week
• KISS is number one for reach and share in the commercial market
amongst 15-24s, 15-34s and 15-44s
• 15-44s are our strongest audience in which we reach 352,000 with a
market share of 12.7%
• Breakfast remains commercial leader with 210,000 and a market share of
6.6%
• Drive remains the number one commercial show in the region with
234,000 listeners
• KISS 105 is part of KISS UK which reaches 4.6 million adults across the UK
Source: RAJAR Q2 2014
KISS 105:
DEMOGRAPHIC PROFILE
48
53
Female
C2DE
45+
17
35-44
20
25-34
Male
47
ABC1
52
15-24
Sex
Source: RAJAR Q2 2014
26
Class
37
Age
WEEKLY REACH ALL ADULTS:
KISS VS. OTHER STATIONS IN ITS TSA
425
289
222
67
Source: RAJAR Q2 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are yearly
40
MARKET SHARE ALL ADULTS:
KISS VS. OTHER STATIONS IN ITS TSA
5.8%
%
4.0%
3.8%
1.0%
Source: RAJAR Q2 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are
yearly
1.2%
WEEKLY REACH 15-34:
KISS VS. OTHER STATIONS IN ITS TSA
265
000s
114
75
36
Source: RAJAR Q2 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are yearly
14
MARKET SHARE 15-34:
KISS VS. OTHER STATIONS IN ITS TSA
14.8%
%
5.8%
3.8%
2.0%
Source: RAJAR Q2 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are
yearly
2.1%
WEEKLY REACH 15-44:
KISS VS. OTHER STATIONS IN ITS TSA
352
000s
180
126
49
Source: RAJAR Q2 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are yearly
20
MARKET SHARE 15-44:
KISS VS. OTHER STATIONS IN ITS TSA
12.7%
%
6.5%
5.5%
1.9%
Source: RAJAR Q2 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are yearly
1.4%
KISS 105-108 TRANSMISSION AREA