KISS 101 MEDIA PACK

Q3 2014

TOPLINE HIGHLIGHTS – Q3 2014 • • • • • • • • • • • • KISS 101 has 494,000 listeners On average listeners listen to KISS for 6.2

hours a week In total KISS listeners listen for over 3 million KISS has a market share of 6.1% hours each week amongst all adults 15+ KISS is commercial market leader for reach and share amongst 15-24s 15-34s and 15-44s Our strongest audience is 15-44s listeners in which we are commercial market leader with 396,000 KISS 101 has 249,000 ABC1 listeners and 344,000 Housewives/main shoppers Rickie, Melvin and Charlie in the Morning reaches 202,000 listeners Jez from 9am-12pm reaches 250,000 listeners Neev on 12-3pm and reaches 223,000 listeners Live@Kiss with Michael & Andria from 3-7pm reaches 282,000 listeners KISS 101 is part of KISS UK which reaches 4.9 million adults across the UK every week Source: RAJAR Q3 2014

KISS 101: DEMOGRAPHIC PROFILE

%

Female

57

Male

43

Source: RAJAR Q3 2014

Sex

C2DE

50

ABC1

50 Class

45+ 35-44 25-34

20 17 27

15-24

37 Age

AGE VS. COMPS 15-24 25-34 35-44 45+ 20 17 23 22 39 38 % 17 18 16 53 16 27 27 22 27 33 17 13 22 20 19 37 38 34 29 19 16 22

KISS 101 BBC Radio 1 Heart West Country Capital South Wales The Breeze Nation Radio 106 JACKfm Source: RAJAR Q3 2014

WEEKLY REACH ADULTS: KISS VS. OTHER STATIONS IN IT’S TSA

494 433

000s

180 114 101 96 KISS 101 Heart West Country* Capital South Wales* Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA 106 JACKfm (Bristol)* The Breeze South West* Nation Radio*

WEEKLY REACH 15-24: KISS VS. OTHER STATIONS IN IT’S TSA 181

000s

83 62 28 25 16 KISS 101 Heart West Country* Capital South Wales* Source: RAJAR Q2 2014* Station TSA doesn’t cover all of KISS TSA Nation Radio* 106 JACKfm* The Breeze South West*

WEEKLY REACH 15-34: KISS VS. OTHER STATIONS IN IT’S TSA 314

000s

168 110 60 51 35 KISS 101 Heart West Country* Capital South Wales* Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA Nation Radio* 106 JACKfm* The Breeze South West*

WEEKLY REACH 15-44: KISS VS. OTHER STATIONS IN IT’S TSA 396 264

000s

138 75 71 48 KISS 101 Heart West Country* Capital South Wales* Source: RAJAR Q3 2014* Station TSA doesn’t cover all of KISS TSA Nation Radio* 106 JACKfm* The Breeze South West*

% OF KISS LISTENERS WHO LISTEN TO OTHER STATIONS 6% 0% 8% 17% 41% BBC Radio 1 Heart West Country* Capital South Wales* The Breeze South West* Nation Radio* 106 JACKfm* Source: RAJAR Q3 2014 28%

KISS 101 TRANSMISSION AREA