Transcript Kiss 105 Q4 2014 Media Pack

Q4
2014
Kiss East
MEDIA PACK
KEY HIGHLIGHTS – Q4 2014

KISS East is commercial market leader, now reaching 433,000 listeners each week and
has a market share of 6.7%

On average a KISS listener tunes into the station 6.5 hours each week, equating to a total
of 2.8 million hours listened each week

KISS reaches 306,000 Housewives and 215,000 ABC1 listeners each week

KISS is number one for reach and share in the commercial market amongst 15-24s, 1534s and 15-44s

KISS is market leader in it’s TSA for 15-24’s with a 21.3% market share reaching 141,000

15-44s are our strongest audience in which we reach 352,000 with a market share of
15.8%

Breakfast remains commercial leader with 203,000 and a market share of 5.1%

Drive remains the number one commercial show in the region with 249,000 listeners

KISS East is part of KISS UK which reaches 4.9 million adults across the UK
Source: RAJAR Q4 2014
KISS EAST DEMOGRAPHIC PROFILE (%)
Female
Male
55
45
Sex
Source: RAJAR Q4 2014
C2DE
ABC1
50
45+
19
35-44
21
25-34
28
15-24
33
50
Class
Age
WEEKLY REACH ADULTS (000):
KISS EAST VS. OTHER STATIONS IN IT’S TSA
433
282
182
52
22
Kiss East
Heart East Anglia*
Heart Cambridgeshire*
Smooth Radio East
Anglia*
Smooth Radio
Cambridgeshire*
Source: RAJAR Q4 2014 (Kiss East TSA) * Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from
KLFM and Star which are yearly
MARKET SHARE ALL ADULTS:
KISS EAST VS. OTHER STATIONS IN ITS TSA
6.7%
3.9%
3.0%
1.2%
0.6%
Kiss East
Heart East Anglia*
Heart Cambridgeshire*
Smooth Radio East
Anglia*
Smooth Radio
Cambridgeshire*
Source: RAJAR Q4 2014 * = Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and
Star which are yearly
WEEKLY REACH 15-34 (000):
KISS EAST VS. OTHER STATIONS IN IT’S TSA
262
96
69
Kiss East
Heart East Anglia*
Heart Cambridgeshire*
5
2
Smooth Radio East
Anglia*
Smooth Radio
Cambridgeshire*
Source: RAJAR Q4 2014 (Kiss East TSA) * Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from
KLFM and Star which are yearly
MARKET SHARE 15-34:
KISS EAST VS. OTHER STATIONS IN ITS TSA
20.3%
5.4%
4.0%
Kiss East
Heart Cambridgeshire*
Heart East Anglia*
0.2%
0.1%
Smooth Radio East
Anglia*
Smooth Radio
Cambridgeshire*
Source: RAJAR Q4 2014 * = Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and
Star which are yearly
WEEKLY REACH 15-44 (000):
KISS EAST VS. OTHER STATIONS IN IT’S TSA
352
159
121
Kiss East
Heart East Anglia*
Heart Cambridgeshire*
8
7
Smooth Radio East
Anglia*
Smooth Radio
Cambridgeshire*
Source: RAJAR Q4 2014 (Kiss East TSA) * Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from
KLFM and Star which are yearly
MARKET SHARE 15-44:
KISS EAST VS. OTHER STATIONS IN ITS TSA
15.8%
4.6%
Kiss East
Heart East Anglia*
4.5%
Heart Cambridgeshire*
0.5%
0.3%
Smooth Radio
Cambridgeshire*
Smooth Radio East
Anglia*
Source: RAJAR Q4 2014 * = Station TSA doesn’t cover all of KISS TSA. All stations on half yearly reporting period apart from KLFM and
Star which are yearly
KISS EAST TRANSMISSION AREA