Transcript Kiss 101 Heart West Country * Capital South Wales

Kiss 101 Q2 2012 Rajar Results
Kiss 101 transmission area
Topline Highlights – Q2 2012
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Kiss 101 is commercial market leader with 477,000
On average listeners listen to Kiss for 6.9 hours a week
In total Kiss listeners listen for 3.3 million hours each week, an increase of 270,000 hours on the year
Kiss has a market share of 6.4% amongst all adults 15+.
Kiss is commercial market leader for reach and share amongst 15-24s 15-34s and 15-44s
Our strongest audience is 15-44s in which we are commercial market leader with 400,000 listeners
Kiss 101 has 222,000 ABC1 listeners, and 348,000 Housewives, a 21% increase on the year and 22% increase on the
quarter
Breakfast reaches 215,000 listeners, an increase of 1% QoQ and 2% YoY
9-12pm now reaches 228,000 listeners, an increase of 10% QoQ and 17% YoY
12-3pm is market leader and reaches 206,000 listeners, an increase of 18% QoQ
Drive at 3-7pm is number one for reach with 242,000 listeners
KISS 101 is part of KISS UK which reaches 4.4 million adults across the UK
Source: Rajar Q2 2012
Kiss 101:
Demographic Profile
45+
Female
58
C2DE
53
35-44
25-34
Male
42
Sex
Source: Rajar Q2 2012
ABC1
47
Class
15-24
16
17
27
39
Age
Age vs. Comps
Average Age
Source: Rajar Q2 2012
31
18
21
21
17
19
16
15-24
25-34
19
35
35-44
47
13
30
31
38
14
10
34
37
24
38
10
45+
26
16
106 JACKfm
Kiss 101
39
33
20
46
28
41
Nation Radio
27
17
BBC Radio 1
17
40
35
The Breeze
19
42
Capital South Wales
16
40
Real Radio
34
Heart West Country
31
Weekly reach Adults:
Kiss vs. other stations in it’s TSA
477
394
000S
207
173
116
91
29
Kiss 101 Heart West Country R* eal Radio*Capital South Wales*106 Jack FM* Nation Radio* The Breeze
Source: Rajar Q2 2012 * Station TSA doesn’t cover all of Kiss TSA
Weekly reach 15-24s:
Kiss vs. other stations in it’s TSA
188
000S
75
60
35
33
18
Kiss 101 Heart West Country
Capital
* South Wales*
Nation Radio* Real Radio* 106 Jack FM*
Source: Rajar Q2 2012 * Station TSA doesn’t cover all of Kiss TSA
3
The Breeze
Weekly reach 15-34s:
Kiss vs. other stations in it’s TSA
317
000S
158
93
69
69
48
12
Kiss 101 Heart West Country
Capital
* South Wales*Real Radio* Nation Radio* 106 Jack FM* The Breeze*
Source: Rajar Q2 2012* Station TSA doesn’t cover all of Kiss TSA
Weekly reach 15-44:
Kiss vs. other stations in it’s TSA
400
000S
238
125
112
78
76
15
Kiss 101 Heart West Country
Capital
* South Wales*Real Radio* Nation Radio* 106 Jack FM* The Breeze*
Source: Rajar Q2 2012 Station TSA doesn’t cover all of Kiss TSA
% of Kiss listeners who listen to
other stations
9
9
4
Radio 1
There are 318,000 (67%) Kiss listeners who don’t listen to Heart West Country
Heart West Country
There are 421,000 (88%) Kiss listeners who don’t
51 listen to Capital South Wales.
Capital South Wales
17
There are 433,000 (91%) Kiss listeners who don’t listen to Real
Radio 2
Jack FM
183,000 (38%) of Kiss listeners don’t listen to any other local commercial station
Real
12
Nation Radio
34
Source: Rajar Q2 2012