Transcript Document

Kiss 101 Q3 2013 Rajar Results
Topline Highlights – Q3 2013
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Kiss 101 is commercial market leader with 491,000 listeners up 10% QoQ
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On average listeners listen to Kiss for 6.1 hours a week, up 7% QoQ
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In total Kiss listeners listen for 3 million hours each week
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Kiss has a market share of 6.2% amongst all adults 15+
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Kiss is commercial market leader for reach and share amongst 15-24s 15-34s and 15-44s
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Our strongest audience is 15-44s in which we are commercial market leader with 407,000 listeners
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Kiss 101 has 253,000 ABC1 listeners and 317,000 Housewives
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Rickie, Melvin and Charlie in the Morning reaches 204,000 listeners, and is commercial market leader
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Justin from 9am-12pm now reaches 237,000 listeners, up 9% QoQ
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Neev on 12-3pm is commercial market leader and reaches 230,000 listeners
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Michael and Tinea from 3-7pm is number one commercially for reach with 277,000 listeners, up 8% QoQ
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KISS 101 is part of KISS UK which reaches over 5 million adults across the UK
Source: Rajar Q3 2013
Kiss 101:
Demographic Profile
Female
Male
55
45
Sex
Source: Rajar Q3 2013
C2DE
ABC1
48
52
Class
45+
17
35-44
17
25-34
28
15-24
38
Age
Age vs. Comps
33
38
31
Source: Rajar Q3 2013
38
42
23
15
18
25
21
19
15-24
25-34
19
12
29
40
35-44
43
37
19
25
19
45+
35
36
26
21
21
27
24
30
29
22
106 JACKfm
28
BBC Radio 1
18
Kiss 101
17
33
The Breeze
18
41
Capital South Wales
17
39
Real Radio
33
Heart West Country
30
Nation Radio
Average Age
Weekly reach Adults:
Kiss vs. other stations in it’s TSA
491
388
000S
240
220
114
Kiss 101
Heart West
Country *
Source: Rajar Q3 2013* Station TSA doesn’t cover all of Kiss TSA
78
78
Real Radio* Capital South 106 Jack FM* Nation Radio* The Breeze*
Wales*
Weekly reach 15-24s:
Kiss vs. other stations in it’s TSA
185
000S
81
87
45
25
23
14
Kiss 101 Heart West Country
Capital
* South Wales*Real Radio* 106 Jack FM* Nation Radio* The Breeze*
Source: Rajar Q3 2013 * Station TSA doesn’t cover all of Kiss TSA
Weekly reach 15-34s:
Kiss vs. other stations in it’s TSA
323
000S
150
151
104
59
42
34
Kiss 101 Heart West Country
Capital
* South Wales*Real Radio* 106 Jack FM* Nation Radio* The Breeze*
Source: Rajar Q3 2013 * Station TSA doesn’t cover all of Kiss TSA
Weekly reach 15-44:
Kiss vs. other stations in it’s TSA
407
000S
240
178
140
90
Kiss 101 Heart West Country
Capital
* South Wales*Real Radio*
Source: Rajar Q3 2013 * Station TSA doesn’t cover all of Kiss TSA
58
49
106 Jack FM* Nation Radio* The Breeze*
% of Kiss listeners who listen to
other stations
14
5
Radio 1
8
44
Heart West Country
Capital South Wales
Radio 2
24
Jack FM
Real
Nation Radio
19
24
Source: Rajar Q3 2013
Kiss 101 transmission area