Transcript Document
Kiss 101 Q1 2013 Rajar Results Topline Highlights – Q1 2013 • • • • • • • • • • • • Kiss 101 is commercial market leader with 456,000 On average listeners listen to Kiss for 5.6 hours a week In total Kiss listeners listen for 2.6 million hours each week Kiss has a market share of 5.2% amongst all adults 15+. Kiss is commercial market leader for reach and share amongst 15-24s 15-34s and 15-44s Our strongest audience is 15-44s in which we are commercial market leader with 389,000 listeners Kiss 101 has 218,000 ABC1 listeners (up QoQ), and 272,000 Housewives Rickie, Melvin and Charlie in the Morning reaches 228,000 listeners, and is commercial market leader. Justin from 9am-12pm now reaches 212,000 listeners, up QoQ and YoY Neev on 12-3pm is commercial market leader and reaches 190,000 listeners, an increase of 8% YoY Michael and Clara from 3-7pm is number one commercially for reach with 264,000 listeners, up 4% QoQ KISS 101 is part of KISS UK which reaches 4.1 million adults across the UK Source: Rajar Q1 2013 Kiss 101: Demographic Profile 45+ Female 61 C2DE 52 35-44 25-34 Male 39 Sex Source: Rajar Q1 2013 ABC1 48 Class 15-24 15 12 28 46 Age Age vs. Comps Average Age Source: Rajar Q1 2013 20 16 20 23 22 22 15-24 25-34 12 27 41 34 42 25 24 8 35-44 45+ 16 29 36 25 26 30 24 24 25 106 JACKfm 32 39 20 43 Nation Radio Kiss 101 46 29 BBC Radio 1 28 21 38 32 The Breeze 18 39 Capital South Wales 16 12 39 Real Radio 33 Heart West Country 30 Weekly reach Adults: Kiss vs. other stations in it’s TSA 456 394 000S 224 188 125 Kiss 101 Heart West Country * Source: Rajar Q1 2013* Station TSA doesn’t cover all of Kiss TSA 78 62 Real Radio* Capital South 106 Jack FM* Nation Radio* The Breeze* Wales* Weekly reach 15-24s: Kiss vs. other stations in it’s TSA 209 000S 87 76 49 31 19 11 Kiss 101 Heart West Country Capital * South Wales*Real Radio* 106 Jack FM* Nation Radio* The Breeze* Source: Rajar Q1 2013 * Station TSA doesn’t cover all of Kiss TSA Weekly reach 15-34s: Kiss vs. other stations in it’s TSA 336 000S 166 128 101 61 43 19 Kiss 101 Heart West Country Capital * South Wales*Real Radio* 106 Jack FM* Nation Radio* The Breeze* Source: Rajar Q1 2013 * Station TSA doesn’t cover all of Kiss TSA Weekly reach 15-44: Kiss vs. other stations in it’s TSA 389 000S 244 151 137 93 Kiss 101 Heart West Country Capital * South Wales*Real Radio* Source: Rajar Q1 2013 * Station TSA doesn’t cover all of Kiss TSA 66 33 106 Jack FM* Nation Radio* The Breeze* % of Kiss listeners who listen to other stations 15 4 Radio 1 44 7 Heart West Country Capital South Wales Radio 2 19 Jack FM Real Nation Radio 19 Source: Rajar Q1 2013 30 Kiss 101 transmission area