Transcript Client Issues 1. Where should you expect major discontinuities as control of computing moves to consumers? 2.

Client Issues
1. Where should you expect major discontinuities as
control of computing moves to consumers?
2. What shifts in architecture and technology will be
triggered by the rise of consumer computing?
3. How will corporations adapt to using computing
resources that they no longer mandate or control?
Technology Everywhere Turns Business
Inside Out: Power Shifts to Personal
Access to Internet
and Networks
2004 B2C
2012 C2B
@ home
Business
@ work
2004 G2C
2012 C2G
@ transit
Government
@ recreation
Personal
The Way Things Are … A ‘Delivery’ Model
In 2005, organizations …
• Manage electronic services to
employees and customers.
• Choose whom to allow into
proprietary networks.
• “Own” the value networks.
• Set rules and conditions for
interaction with them.
• Pre-defined, prepackaged
services.
• Establish the parameters for you
to modify or access your
information or services.
“What we deliver …”
The Way Things Can Be … A ConsumerCentric ‘Consumption Model’
• Ownership of services and value
network shifts to the consumer.
• Personal computing and networks —
secure, managed, controlled,
powerful.
• Organizations deliver into consumer
computing domains.
• Architecture extends to consumer
computing environment — “customer
centric” gets defined.
• “Delivery models” subsumed into
“consumption models.”
• Providers provision “building blocks”
— “contentware,” data, Web services,
process models, orchestration.
“What I want …”
Threats and Opportunities

Vendors and Service Providers (Examples)
– Consumer-focused networking, computing, CSPs
– Hosted services: content, security, real-time infrastructure, access portals,
service discovery
– Extended functionality in corporate applications
– Extended Internet and enterprise architectures and platforms
– Scalable markets: large to midsize enterprise to small to consumer
– Scalable software: lean to fat

Organizations (Examples)
– Consumer-centric extension to architectures
– Consumption models that provision "on demand" data, content, Web
services and other application "raw materials"
– Lean services in the form of smart content — "just the content, please"
– Sharing computing assets across customer boundaries
– New practices: records, audit, synchronization, quality assurance, etc.
– User experience issues — where/who owns/implications/gaming