Transcript MEMBERSHIP RECRUITMENT - Texas State University

MEMBERSHIP
RECRUITMENT
Why do people join
organizations?
1.
2.
3.
4.
5.
6.
TOP 6 Reasons people join orgs.
Holden Leadership Center
• Get involved
• Meet new people
• Make new friends
• Explore Interests
• Develop leadership skills and talents
• HAVE FUN!!
Are we meeting our own expectations as well as our prospective
members??
GOALS
*What kind of group are we asking them to
join?
*Basic Membership Criteria
*What is our RECRUITMENT game plan?
*How do we retain members?
What are our recruitment goals?
*What kind of group are we
asking them to join?*
• Who are we and what do we stand for?
– Know, understand, and sell the VISION
• What is the state of our organization?
– Are we bringing new members into a positive environment…
• Are we on the same page?
– officers, advisors, members, new members
*Basic Membership Criteria*
What are our new member requirements?
1.
2.
3.
4.
5.
Examples…
We want all members to…
• Agree with the organizations mission and
values
• Meet certain GPA
• Pay membership fees
• Know that education comes FIRST
• Be invested in the organization
• Agree to equality for all and accountability
*Let them know NOW so there’s no confusion LATER*
* What is our RECRUITMENT
game plan? *
• LISTEN
If we are trying to build a long lasting organization where people invest their time,
energy and ideas (these are the orgs. that will be effective and last), then you need
to build an organization of many leaders.
• Target Audience
Who are we looking to reach out to or attract?
What skills, attributes, and common interests should members have?
• Visual Aids
How do we want to market our organization in the most efficient way?
Posters
Flyers
Banners/T-shirts/Awards/Past Recognition
* What is our RECRUITMENT
game plan?*
Publicity Plan
• Budget
• Who is our targeted audience and
how do we reach them?
• What information do we want to
convey?
• HUMAN resources
• What location will give our
materials the MOST attention?
WORD OF MOUTH
Quad Days
Student Organization Fair
Social Media
Facebook
YouTube
Twitter
Visual
Aids
LBJSC Marketing Office
Current members
Interest
Meetings
Give your prospective members a “sneak peek!”
Membership Fees/Meetings/Practice/Game Days, etc.
College Sports Recruitment Video
*How do we retain members?*
• Letting members know what they can expect
from the beginning
• Awards/Positive recognition/Scholarships
• Planning new member orientation activities at
meetings
• Ask new/current members what they EXPECT!
TAKE-AWAYS
• Who is our targeted audience?
– Goals and objectives
• Recruitment GOALS
– New members…what are we focusing on?
• Quality vs. Quantity
– Time Frame
• (how long and when will we recruit members through the year?)
– Keep in mind our membership profile and use that to our advantage
– Publicity…what attracts you??
– Get EVERYONE involved
– Delegate tasks and use your membership skills to enhance
• HAVE FUN!!!
THANK YOU!!
Abreetta Goode,
Graduate Research Assistant
LBJSC Marketing
245-4905 LBJSC 4-13.1
GRAPE PRINCIPLE
(Motivating Organizational Members)
G- GROWTH- having opportunities to increase your skills and competencies, personal
skill development opportunities, becoming more competent, experienced, and confident
R- RECOGNITION- gaining respect from others you admire, receiving
recognition and praise for a job well done, receiving feedback on your work within the
organization
A- ACHIEVEMENT Having the opportunity to solve problems, seeing the result
-
of your efforts, being given meaningful responsibilities, seeing your feedback and ideas become
reality.
P- PARTICIPATION- Planning and scheduling work, given the opportunity
and being allowed to make or contribute in important decision making, being “active,” not
just a member
E- ENJOYMENT- Having fun, working as part of a team, feeling a part of
something important