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Metrics, Metrics, Metrics (and tips) 2014 JobG8 Josh Gampel President Recruitics June 11, 2014 Our Services • Recruitment marketing analytics What We Do We make it easy for recruitment teams to optimize the ROI on their recruitment advertising spend. • PPC bid automation • Recruitment marketing agency About Me Last Night!!! About Me - Really • 10 + years in staffing and recruitment marketing • Many years speaking on search marketing and leveraging marketing to build great teams • Oversee the marketing and client service team at Recruitics. – 2+ million jobs / day – 20+ million applies / month Agenda • Market Landscape • Recruitment Marketing Analytics – Five Critical Reports • Current Noteworthy Trends • Areas of opportunity • Checklist to take home Source: Lambay Advisors Source: Lambay Advisors 65% of all digital ad spending in the first half of 2013 used a performance-based pricing model. Source: Lambay Advisors Source: Lambay Advisors Source: Lambay Advisors Dice Holdings: Niche Boards in Action Rise of the Aggregators Source: Lambay Advisors Following the Money In Summary • $6 Billion Online Recruitment Ad Spend in the US • 65% of media is bought on a performance basis • 2018 Proj.= $11.4 Billion or $7 Billion Online • My view… that’s a lot of money! Analytics!!!!!! Job Postings are your honeypot. What’s Measured Is Managed Conversion Metrics • Job Views • Applicants • Conversion Rate (CR) ROI Metrics • Cost per Applicant • Cost per Hire – Can you provide this for your clients? Five critical reports you need to create 1. Job Level Analytics 2. Conversion Buckets 3. Company Spend and Performance 4. Source Tracking 5. Trending Reports Source Tracking Monthly Daily Details Recruitment Marketing In Action (Before) 82% Was spent on which only drove of recruitment marketing dollars… 49% 2% of the jobs… of total applicants. Recruitment Marketing In Action (After) 151% 33% increase in applicants decrease in CPA Current Trends #2: Generalist job boards aren’t dead, but.. Job seekers are going mobile. Source: Glassdoor.com Source: Beyond.com 95% of Fortune 500 companies do not have mobileoptimized website. Source: Imomentous, Corporate Mobile Readiness Report, 2014 Indeed This week • Acquisition of Mobolt to break down corporate apply barrier. • Data they shared… – 50% of job searches are mobile (double YOY) – 2.2 million sponsored jobs on the site – 275k on mobile. (Supply/Demand Mismatch) Social Media Recruiting has grown up Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc. Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc. Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc. Areas of opportunity Get Smarter about your email marketing Retargeting Real Time Bidding Cross Platform Takeaways 1. 2. 3. 4. 5. 6. 7. 8. $6 Billion Dollar Market and Growing 65% of digital media is performance based What’s measured is managed. Get proper data in place. Key Reports: • Job Detail • Conversion Buckets • Company Performance • Source Tracking • Trending Analysis Mobile is the future, plan for it now Social is Strong – Leverage Existing Channels Follow the digital world – it’s a look into the future Areas of Opportunity • Email Marketing • Retargeting • Real Time Bidding • Cross Platform Tracking and Advertising Josh Gampel President Recruitics [email protected] 203-210-1411