Transcript BB0334-v1.0-EN-Website-SEOx

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5 Tips To Skyrocket Your Website To The Top
Of The Charts
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Introducing
Stuart Crawford
Business Development Consultant and
MSP Coach, Ulistic
Richard Tubb
Providing expert advice to IT
companies Tubblog.co.uk
Scott Calonico
Editor, MSP Business Management
GFI MAX
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How Important Is Internet Marketing?
» More people turn to search to get answers
» Google continues to lead the way
» Search + Social = SUCCESS
» Doesn’t replace all marketing
» Just one of the tricks up your sleeve
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Why is Search Optimization Important?
» There are hundreds if not thousands of IT firms all trying to be found
easily online
» Only the cream rises to the top
» Relevant content always wins
» Poor user experience = poor rankings
» Penguin Update? Reduce Web Spam
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Only One Person Knows The Secrets
There are no
SEO experts!
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How frequent does Google change their search algorithm?
Whenever
they want!
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It is now time!
Replace BAD SEO
habits with natural
ones
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Tip 1 – Revisit Your Content
» How many websites have the exact same content as you?
» Does your website explain what you do and who you help?
» Is your web copy written for the reader?
» Are you adding new content every week?
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Real Life Example – ctechgroup.ca
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Tip 2 – Basic On Page SEO
» Make sure you have:
□ Unique Title and Descriptions on each page
□ Make sure you have ALT tags covered
□ Remember the CONTENT thing?
» Avoid:
□ Keyword Stuffing
□ Duplicate content
□ Irrelevant content
□ Hidden text or links
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See how!
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Tip 3 – Don’t forget about Social
» Social Media is crucial
» Publish to 2 or 3 of your favourite social sites daily
» Visit industry blogs and websites and leave valuable comments every day
» Setup automatic feeds of your blogs to your Linkedin company page,
Facebook page and twitter accounts.
» But don’t forget about the human factor.
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Real life example – citoc.com
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Tip 4 – Consider Your Links
» Tip 4 and 5 go together
» Links from non-relative sites can punish you.
» Inbound links still matter but!!
□ Links need to be from relevant sites
□ Avoid link sharing sites or activities
□ Don’t use computer programs to submit links or other SEO activities
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Tip 5 – External Sites
» How is your Microsoft Pinpoint profile?
» Are you a guest writer for your local newspaper or IT Professional group?
» Create a media list and send everything you do to your industry or local
media
» What industry blogs or websites can you participate in on a regular basis
» Setup your site on LOCAL sites such as GOOGLE Places, Yelp and others
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Real life example – ISSUPPORT.COM
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Don’t believe me…believe Matt Cutts
» Create a blog and consistently build up your site into a wealth of valuable
content.
» Work with a PR firm or read a book and start writing legitimate press
releases on a regular basis and post them on your site.
» Visit blogs within your industry and leave valuable feedback in their
comments section.
» Link out to other valuable resources within your industry that would benefit
your visitors.
» Share everything you are creating on 2 or 3 of your favorite social media
sites of choice.
» Position yourself as an expert.
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Review
» At the end of the day Google is about delivering the right results when a
person searches
» Consider your target prospect and your client
» Stop paying For SEO today!
» Use real life stories and promote the work you do for your clients
» Get active in Social Media
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Opportunity For You
» Visit http://www.ulistic.com and sign up for my FREE marketing stuff. Big
black banner on website.
» Like Ulistic on Facebook at http://www.facebook.com/ulistic, someone
may just win a FREE MSP video.
» Special PROMO: MSP Video membership. Get every single video
branded for the remainder of 2012 for $497.00
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Four ways to connect with Richard to
continue the conversation
» Subscribe to my blog at www.tubblog.co.uk - featuring news and
advice for SMB IT Companies
» Connect with me on LinkedIn at www.linkedin.com/in/richardtubb to
see how I may be able to help you if you’re an IT company
» Follow me on Twitter @tubblog for a heads-up on content you’ll find
useful
» Circle me on Google+ at gplus.to/tubblog to gain access
to content I don’t share elsewhere
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GFI MAX CUSTOMER CONFERENCES 2012
» United States
New Orleans
September 26-27, 2012
Early Bird Discount – Save 40%
US – July 4th
UK, Australia – June 30th
» Australia
Gold Coast
October 2-3, 2012
» Germany
Munich
October 18, 2012
» UK
London
October 11-12, 2012
Register at conferences.gfimax.com
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MSP Business Management
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Articles about running your business
Webinars
White papers
Videos
Retro computers!!
http://www.mspbusinessmanagement.com
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THANK YOU!