Transcript hardeepkumar.com

Blogging and SEO
Basic information related to
Blogger, Wordpress and SEO.
Presentated by Hardeep Kumar (2014CSB2106)
Blogging
● Blogs are found on the Internet.
● The term “blog” is short for web log.
● A blog is a series of entries, or posts created by someone,
stored in chronological order, are searchable, and allows
readers to comment on your content.
Why Blogging?
To share information
● Personal – blog as a journal
● Professional – blog as a product
As part of their work
● Journalists – blogs as news outlets
● Businesses – blogs as advertising
For Earnings
● Monetising (Adsense), Affiliate links
I want blog what i need to do?
Sign up with one of these free services:
● WordPress: http://wordpress.com
● Blogger (Blog Spot): http://blogger.com
Wordpress (Self-hosted)
WordPress is an open-source and free Web publishing
application, content management system (CMS) and
blogging tool built by a community of developers and
contributors. WordPress allows users to build dynamic
websites and blogs that may be updated, customized and
managed from its back-end CMS and integrated application
and components.
Internet Marketing Techniques
•Search engine optimization (SEO)
- no cost per click
•Search engine marketing (SEM)
- cost per click
How SEO Works?
What is SEO?
SEO is the act of modifying a website to increase its ranking in organic (vs
paid), crawler-based listings of search engines
How do organic search listings work?
•A spider or crawler which is a component of a SE gathers listings by
automatically "crawling" the web
•The spider follows links to web pages, makes copies of the pages and stores
them in the Search Engine’s index
•Based on this data, the SE then indexes the pages and ranks the websites
•Major SEs that index pages using spiders: Google, Yahoo, AltaVista, MSN,
AOL, Lycos
Examples of some Top SE
1. Google
2. Yahoo
3. MSN
4. AOL
5. Altavista
6. Infoseek
7. Lycos
8. Excite
Tools for SEO and Website analysis
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Webmasters tools
Google analytics
Google KeyWord Planner (Adwords)
Google adsense
Google trends
Google Trends
Google Analytics
Webmasters tools
Google Adsense
.
Have a Questions?
Don’t hesitate to ask.
or Email at [email protected]
● To download this Slide
Visit www.HardeepKumar.com/downloads
Thanks