I Blog to Differ
Download
Report
Transcript I Blog to Differ
I Blog to Differ
Chelle Honiker Yarbrough, CTC
TravelWebMarketing.com
877-442-1975
A Little Web History & Future
Web 1.0
Web 1.5
Websites, Search Engines
Web 2.0
Compuserve, AOL
Social Networking, Blogs, Microblogging
Beyond?
What is a Blog?
Duh. Short for Web-Log.
Diary
Announcement
Insight
Human Connection/Face to Business
Interaction
OPPORTUNITY
How a Blog Can Help Business
Absolutely the most reliable way to get
your information into the search
engines, period.
Blogs are the key to the home page of
Google and others via RSS
RSS=Really Simple Syndication
RSS Subscriptions
Adding a Feed to Google
Google’s Home Page
Options for Your Own Blog
Web Service (Developer Hosted)
Wordpress.com
Blogger (Google)
Typepad
Moveable Type
Benefits:
Quicker roll-out of new features, support
My Suggestion:
DIY Wordpress
Good Web Hosts Offer 1-Click
Installation & Upgrades
Shameless Plug: (gemtravelsites.com)
Hosted together with website or as
separate URL
Point and Click Design & Configuration
Deciding on Designs
Branding
Differentiation
Niche-based blog to market to certain segment
Free Wordpress Design Themes
Colors, logo & layout same as website
http://wordpress.org/extend/themes/
Premium Wordpress Design Themes
Wordpress Design Customization/Creation
Wordpress Advantages
Open Source – Free & Innovative
Thousands of Themes
Thousands of Plug-Ins
Small programs designed to perform
specific task within Wordpress like:
SEO, Pinging, SiteMapping, Spam Filtering, Post
by Email, Google Analytics, Flickr (Photos)
Integration, Adsense, tags, Bulletin Boards…
Setting It Up Right
Posts vs. Pages
Pages are “permanent” – about the author,
contact forms, etc.
Posts are “date sensitive” – offers, new
information and can be dated in past or
future
Decide how often to post.
Don’t be a copycat.
Tag Everything
Content is King – Keywords
are Queen. Smoosh Them.
Don’t write for search engines – write
for people, but look for opportunities.
Collaborate with everyone in office
Outsource to professional writers
http://travelwriters.com
http://travelwebmarketing.com
Guest Bloggers
DSM’s?
Under the Hood
4SpaInfo.com
Separately managed
Niche Based
HollandAmerica.net
Integrated with Site Design
Highly Successful
Q&A
Chelle Honiker Yarbrough, CTC
TravelWebMarketing.com
GemTravelSites.com
877-442-1975 – Toll-Free
[email protected]
Twitter:chelleyarbrough
Blog: http://mentalgaragesale.com