Transcript SEO for Real Estate Agents

SEO FOR REAL ESTATE AGENTS
How to get the most of your websites
GOALS AND OBJECTIVES
Educate you on the benefits of SEO and how
you can apply some techniques to your own
websites.
 What is Search Engine Optimization
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History
 What is SEO
 Theory of Searching
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Search Engine Marketing Tools.
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How to optimize your Neighborhoods, Condo
Buildings, General Pages.
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Approaches and Tools for Ranking
Taking 2 minute each day to improve your visibility.
Search Engine Marketing Tips
HISTORY OF THE WORLD WIDE WEB
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The Internet – All Computers in the world interconnected
with each others.
1991 – The World Wide Web was invented
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The World Wide Web – Is all the information and that exists
throughout the internet.
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Documents that are interconnected to each other - Hyperlinked
1994-1997 (All major Search Engines were invented)
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Excite—1993
Yahoo!—1994
Web Crawler —1994
Lycos —1994
Infoseek— 1995
AltaVista — 1995
Inktomi—1996
Ask Jeeves — 1997
Google —1997
MSN Search—1998
WHAT IS SEARCH ENGINE OPTIMIZATION?
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Search engine optimization is essentially the
science of designing your web site to maximize
your search engine rankings.
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Entry and exit pages
Page titles
Site content
Graphics
Web site structure
A Science that requires lots of work! Or paid
Work!
 No one really knows a search engine algorithms
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THE THEORY BEHIND SEARCHING
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Zipf’s Law: Developed by the linguist George
Kingsley Zipf.
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Pareto’s Principal: Also known as the 80/20
Rule.
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This essentially states that the specificity of any word is
inversely proportional to its rank on a frequency table.
This principle holds that for any given event, 80 percent of
the results come from 20 percent of the activity.
The Long Tail: The Long Tail is a phrase coined
by Chris Anderson
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explained how a small portion of very popular products
generate a sizable income; however, a large portion of semi
popular products generate small amounts of income that
when added together can be equal to or larger than the
income generated by the very popular products
THE LONG TAIL
Most widely used method to dealing with
searches
 Target the long tail keywords (not just the broad
ones)
 The long tail keywords are specific
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The buyer is further down the purchasing decision
process
 The Broad Head (Beginning stages)
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You use a combination of both to achieve
maximum success
LONG TAIL GRAPH
YOUR TOOLS TO HELP YOU
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http://adwords.google.com/select/KeywordTool
External
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http://www.google.com/insights/search/
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Or Simply Google “Keyword Tools”
Use to see the search history for a particular pattern.
http://www.wmtips.com/tools/keyword-densityanalyzer/
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Keyword Density (use of the search term with in the
content of the page) % of the overall page.
GOOGLE KEYWORD TOOL
GOOGLE INSIGHTS
DRILL DOWN INFORMATION
CORAL GABLES REAL ESTATE (KEYWORD
DENSITY)
USES OF ELEMENTS IN SEO RANKING
Page Title
Page Description
OPTIMIZE MY PAGES GOIDX SEO TOOLBAR
THE GOOD
IMPROVEMENT
REMAX META TIPS
TIPS AND TRICKS
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Page Title and Describe your most important
pages.
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Use Goidx Metapage tool – 2 mins a day
Set short terms goals (3 Months of Actual Work)
1st Month – 4 Journal Post Entries (1 a Week)
 2nd Month – 4 Building Descriptions (1 a Week)
 3rd Month – 4 Neighborhood Write-ups (1 a Week)
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Use Adword Tools to determine if your keywords
have any search volume.
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Don’t pay anyone for words that don’t have search
traffic.
Register your domain for 5-10 Years.
MORE TIPS!
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Use Pay Per Click to advertise long tail words –
Less expensive 
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Essentially creating exposure to your brand or name.
If company provides you with a blog use their
blog to create anchor links back to you.
Agent Profiles
 Blog Entries
 ActiveRain.com
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Create A Blog Entry of your Listing before it goes
in the MLS.
 Blog and Write 100 Words and Quote the entire
article if you need to, If you can’t write one.
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ANCHOR TEXT
Use of another Domain to create links (referrals
back to his own site)
BUILD GOALS AND MEASURE
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Build specific Search Engine Optimization goals.
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I want to rank my home page to rank “Anything Real
Estate”
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Create a process of scheduling 1hr – 2hr a week to
your Online Marketing.
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Think of the Long Tail – Rank to more specific search terms.
(“Miami Beach Akoya Rental”)
Analyze your competition – Outrank them or join them, but
don’t get left behind.
Consider yourself a small business – You need Marketing
Pay someone to help you Market yourself. If you don’t have
time.
Blog Entries Help! Tremendously.
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Consider recording your blog entry in voice and pay
someone to write what you know! We can help you with
this!
YOUR COMPETITION AND YOU
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Google is still a local search results tool.
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Priority is given to a local market before national ones.
Trulia, Zillow, Realtor.com
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Have tons of resources and Monies for SEO and Marketing
The Realtor still helping all these companies succeed.
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Active Rain.com - Realtors talking!
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The Data, Tulia's Q&A
Great tool for all those realtors who seat at home and are not
out selling and need to socialize!
 Socialize on your own website!
Local Competitors pay someone or do it themselves
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Sunnyislesrealestate.com (Pays)
MiamiCondoLifeStyle.com (Pays)
MiamiCondoInvestments( Self generating -Content)
dienerproperties.com (Self SEO)
kafka-franz.com (Self SEO)
FIN
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Search Engine Optimization is a Science
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Use Tools to give you a sense of direction – don’t just
expect things to happen get in front of the action.
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Optimize your pages use our Meta Tool (Step 1)
Look at your competition see what they’re doing.
Seek the Long Tail (Not RED Lobster).
Set Goals and a Marketing Plan to reach these
goals.
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Best practices and guess work at best
1hr – 2hrs a Week! (Blog Entry or Meta Tags)
3 months to 6 months goals.
Don’t have time? – Pay someone for your time
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Marketing Budget (SEO - $400 to $700 a month)
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$10 dollars a day. (Street Corner Guy Holding a Sign?)
We Offer Writing Services! Content Building!
THANK YOU
Mario Zamora
[email protected]
http://www.goidx.com/
305-479-2994