Transcript SEO

Presented By
Md. Zakaria Chowdhury &
Yeasin-ul-Haider
Sylhet IT Academy
Search Engine
Optimization
(SEO)
Overview
• Search Engine Optimization
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On Page Optimization
Off Page Optimization
On Page SEO
Overview
•
On Page SEO
Keyword research
o Meta Description, Meta Tag
o Internal Linking
o Content Writing
o URL Optimization
o robots.txt
o sitemap.xml
o Google Analytics
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Keyword Research
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Selecting specific keywords for webpage
Google Adwords Keyword Tool
Title & Description Meta Tag
• <title>Indian food recepies – food recipes</title>
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<meta name="description" content="Many believe the Samosa comes
from central Asia before the 10th century and designed it's way to Indian
native via the ancient trade routes ."/>
Internal Linking
Internal Linking
Content Writing
 Unique
contents for website
 Keyword Density 3% - 5%
 Keyword – Italic, Bold, Underline
 H1, H2, H3…. Organization
URL Optimization
 Keywords
in URL
 Wordpress Plugins – “All in one SEO”, “Yoast”
robots.txt
 Guides
for Search Engine Bots/Crawlers
 Set Rule to allow/disallow a page/folder
Google Analytics
 Tools
for Analyzing Website Statistics
 https://www.google.com/analytics
Off Page SEO
Overview
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Off page SEO
Social Bookmarking
o Forum Posting
o Blog Commenting
o Article Submission
o Directory Submission
o Link Wheel
o Youtube video ranking
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Social Bookmarking
• Social bookmarking is a social network for
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sharing your website for getting traffic.
Such as delicious, digg .
Link wheel
• Link wheel is a tactic for rapid indexing
• and getting page rank quickly.
Forum Posting
• This is a on-line community for any topics
where you can get backlink and traffic.
Blog commenting
• Comment on other blogs and
• Give backlink pointing to your website
Article submission
• Write article according to website products
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and objects
And give back link pointing your website .
Directory Submission
• There are many on line directory to get back
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link
you can get back link from directory
submission
Youtube video ranking
Youtube video ranking is also like website ranking.
Total number of Views
Quantity of like
Duration
Unique title
Tags
Comments
Backlink
Share
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Where to Learn
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http://banglay-seo.blogspot.com
http://webseoguide.net/
http://bn.jinnatulhasan.com
http://www.seomoz.org
http://www.seobook.com
http://forums.digitalpoint.com
http://www.warriorforum.com
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Sylhet IT Academy
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Shuvechcha 86/1, Miah Fazil Chisht, Sylhet
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Phone: 01717022681
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Thank You