Transcript Optimize Your Web Design Business Site: 10 Tips On SEO (Search Engine Optimization) to Drive Traffic To Your Business presented by seOverflow.

Optimize Your Web Design Business Site:
10 Tips On SEO (Search Engine
Optimization) to Drive Traffic To
Your Business
presented by seOverflow
Who Is seOverflow?
• seOverflow is a search engine optimization
and pay per click marketing company in
Denver, CO.
• We specialize in offering solutions that enable
web design companies, marketing
consultants, and other solution providers to
offer customized, innovative SEO services to
their clients.
• We are a Google Adwords Qualified
Company, Yahoo Search Marketing
Ambassadors, and SEMPO members.
Web Designers Need to Offer SEO
• Most businesses assume their site will be
ranked high on “The Google”.
• When they are not showing up on the
search engines they get frustrated with their
web designers.
• Customers who make more money
(because they get search engine traffic)
tend to stick around longer and refer more
business.
• Overall the competition is only getting
tougher.
SEO From 30,000 Feet
• On-page Optimization – research,
planning and implementation. Anything
and everything that can be controlled on
the website.
• Link Building (Off-page optimization) – the
process of getting other websites to link to
your website. Think of links as popularity
votes.
Tip 1: Perform Proper Keyword Research
• Use the Google Keyword tool combined with
brainstorming to figure out what people are searching
for in relation to your business.
• Besides ‘local’ keywords, what other niches can you
compete in (e.g ‘legal website designer’, ‘travel
website developer’, etc.).
• Be sure to pick carefully as these keywords form the
foundation of your SEO strategy.
• Assign 1-3 keywords per appropriate page of your
site (eg, not the privacy policy).
•
https://adwords.google.com/select/KeywordToolExternal
Tip 2: Critical On-page
Optimization Components
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Spiderability
Accessibility (Broken Links, W3C, File Size etc.)
Title Tags
H Tags
Keyword Prominence
Meta Tags
Image Optimization
Tip 3: Get More Effective Links From
Your Clients
• Make sure and get links from all client
websites you design.
• Use keywords from research as anchor
text (e.g. instead of ‘Firm Name’ as
anchor use ‘Denver Web Designers –
Firm Name’).
Tip 4: Submit to CSS Galleries
• Submit your website and your clients’
websites to CSS Galleries.
• You can find a list of a ton of CSS
Galleries here:
• http://www.webgallerylist.com/
• Many offer ‘do follow’ links that count.
• Submitting your clients’ sites indirectly
helps your own site.
Tip 5: Submit Your Site to Niche Design
Directories
• Submit your website to ‘niche’ or
‘vertical’ web design directories which
offer followed links without a link
exchange.
• Where possible, alternate link text and
descriptions used in the directories.
• http://www.webdesigners-directory.com
(good)
• http://www.designdir.net/ (good)
• http://killersites.com (this site redirects)
Tip 6: Create Social Media Profiles
• Create profiles and add your link on
sites like Digg.com, LinkedIn.com,
Twitter (nofollowed), web design
forums etc.
• Typically the more you participate in
these social networks, the more
powerful your link will become from
internal linking.
Tip 7: Write And Distribute Content And
Articles
• Write an article and submit to sites such
as ezinearticles.com.
• Write a guest blog post for a popular blog,
search for opportunities like ‘”Guest blog”
+ “web design”’.
• Create a how-to article (something about
Photoshop maybe) and distribute to site
such as Instructables.com.
Tip 8: Join Orgs and Associations
• Every Meetup.com group you join
gives you a keyword rich text link from
that profile.
• Join BBB or Chamber of Commerce if
link ops look good.
• Sponsor events or charities and be
sure and ask for a link back.
Tip 9: Submit Local Biz Info
• Be sure to claim your local business
listings on sites like Google Maps,
Yahoo Local, BOTW Local, MSN.
• Enhance your profile with photos,
coupons, etc where possible.
• Get clients to leave reviews on sites
that accept local business reviews.
• Check competitors reviews and ‘web
pages’ for review and link ops.
Tip 10: SEO Your Flash Site
• Having a Flash site doesn’t exclude you
from being able to optimize.
• Use SWFObject to embed Flash and
make use of ‘noflash’ div for content.
• Look into SWFAddress as well to create
‘separate’ urls for each ‘page’ of your
Flash site.