Transcript Economic & Mobile Empowerment for Entrepreneurs

Internet & Mobile
Empowerment for
Entrepreneurs
toni matlock
Creative Entrepreneur
Artist
Arts advocate
Filmmaker & App designer
salty snack studios
Founder of Geek Puff!
Empowering women and girls
to know and apply technology
for good.
What’s the plan today?
Internet Presence for the
Entrepreneur.
Websites faster, cheaper and
better.
Social Network basics.
Mobility.
Key advantages of
Internet tech
• DIY – Do it
yourself.
• Reach a larger
audience.
• Flexibility to
adapt your
message.
#1 Challenge: Being Found
What are other
challenges?
Keeping people’s
interest.
Getting people to
come back.
Getting people to
take action.
Questions:
How many of you already
have websites?
Notes:
What do you have?
What do you want?
What can you improve?
Successful Websites
(Static)
What are the
basics?
Does anyone see
my website?
How do I get people
to visit my website?
Website Basics
A collection of pages, images or
videos or other digital assets
hosted on one web server and
accessible via the Internet.
Who, What, When and Where
Successful Website Examples
US Aid
Entrepreneurial solutions
to poverty.
See “Results & Data”
See “Where we work”
Products of Slavery
How do you
measure traffic?
Does anyone go to your
website?
Web Analytic Tools
Measure, collect, analyze your Internet data.
Google Analytics
Many paid and free versions. See Yahoo,
Optimizely, Clicky, Mint, and more.
How do you
direct traffic to
your website?
Search Engine Optimization
(SEO)
Search Engine Optimization
Maximizing the number of visitors to a Web
site
 by ensuring that the site remains high on the list
of results returned by search engines.
Modification of a website for the purpose of
improving its natural Rank on Search Engine
Results Pages.
SEO = Content is King
Search Engine
Watch
 Current
information and
strategies.
Online courses,
SEO companies,
etc.
Partnerships help
Cisco
See Grameen,
Inveneo, One
Global
Economy, and
more.
Video Engagement
Engage audience immediately
Buyers who watch a product in a video are
more likely to buy than viewing text and
images alone.
Videos also drive SEO
See Soul Pancake
 YouTube channel embedded into site
Successful Interactive
Websites
The Users create the material that
makes the site.
Kiva
Veecus
Cambodia, Camaroon, India,
Guatemala
Zidisha
Interact with the entrepreneurs
Lend for Peace
2 Jews & 2 Palestinians
Major Cultural Dialogue
I PAID A BRIBE
Online Marketplaces:
Virtual booths or storefronts from
separate merchants within the site
Etsy
What is a Blog?
Contraction of the term
“weblog.”
A website with pages and
posts.
Reverse-chronological order.
Usually individual.
Allows interactions with visitors.
Why Blog?
Interest
Every post is another
chance to get people to
your website.
Updates keep fans current.
Dialogue.
Website alternative.
Seemicrofinance blog
examples.
Vlogging
Blogging with Video,
“Video Log.”
WATCH Natalie Tran
What Internet presence do I
want?
What’s your budget?
What do you need?
Website or Blog?
What are the options?
Website vs. (CMS)
Content Management System
Website: Collection of Pages built
with code.
CMS: On-line tools provided by
web hosting companies for people
to build and publish their website
without learning the technical
aspects of web page production.
Types of Blog Hosts or CMS
Blogger: Fast and Cheap.
Wordpress: Easy and Affordable.
Drupal, and others.
Pay attention to sites you like.
Demo ‘themes’.
Determine your comfort level.
Built-in Analytics in all of them.
Mini-Blog
More Creative & Networked
Super fast and cheap
See Grumpy Cat & Laughing Squid
Internet
Marketing Tools
What is Social Media?
Users create the experience.
Use Social Media to
Be Found &
Interact with your ‘audience’
Social Media Outlets
 Facebook
 Social / Personal
 Pages and Analytics
 Linked In
 Professional
 Twitter
 Content Driven
 Tumblr
 all of the above + creative
Customer
Relationship
Management
(CRM) systems
Sales Force
How can Mobile Tech help
Entrepreneurs?
More Mobiles than
Toothbrushes in the World
What is a
Mobile Application?
Software on a
mobile device
that will allow
the device to
perform specific
tasks that are
typically
restricted to a
desktop
computer.
Works like a
Desktop Application
software installed
on a single
computer (laptop
or a desktop) and
used to perform
specific tasks
EX: Photoshop,
GIMP & Word
Short Message Service
SMS Applications
 (Texting)
 Transmit short text
messages to and from a
mobile phone, fax
machine or IP address.
 Messages no longer than
160 alpha-numeric
characters.
 No images or graphics.
Text Groups
•
•
•
SMS Platform
Group communication
via text message.
Text Message to teams,
groups, events, etc.
SMS Applications
 Tropo:
 Platform for
building SMS
communication
 MyANumber
 Family-focused
 Use a web
developer to
create your own
M-Pesa
Mobile Money
Transfer Service
QR Code Readers
RedLaser
More Advanced Tools
Mobile Data
Collection:
Kobo
How do I go viral?
 Search Engine
Optimization.
 Engaging Content.
 Social Networking.
Successful Viral Campaign
 It Gets Better
 Goes viral by Social networks, etc.
 Celebrities join campaign.
 Change.org Petition to SF Giants team
 Giants Team makes a Video
 Message reaches new audiences until it reaches
the mainstream.
Meet Mr Toilet