Economic & Mobile Empowerment for Entrepreneurs
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Transcript Economic & Mobile Empowerment for Entrepreneurs
Internet & Mobile
Empowerment for
Entrepreneurs
toni matlock
Creative Entrepreneur
Artist
Arts advocate
Filmmaker & App designer
salty snack studios
Founder of Geek Puff!
Empowering women and girls
to know and apply technology
for good.
What’s the plan today?
Internet Presence for the
Entrepreneur.
Websites faster, cheaper and
better.
Social Network basics.
Mobility.
Key advantages of
Internet tech
• DIY – Do it
yourself.
• Reach a larger
audience.
• Flexibility to
adapt your
message.
#1 Challenge: Being Found
What are other
challenges?
Keeping people’s
interest.
Getting people to
come back.
Getting people to
take action.
Questions:
How many of you already
have websites?
Notes:
What do you have?
What do you want?
What can you improve?
Successful Websites
(Static)
What are the
basics?
Does anyone see
my website?
How do I get people
to visit my website?
Website Basics
A collection of pages, images or
videos or other digital assets
hosted on one web server and
accessible via the Internet.
Who, What, When and Where
Successful Website Examples
US Aid
Entrepreneurial solutions
to poverty.
See “Results & Data”
See “Where we work”
Products of Slavery
How do you
measure traffic?
Does anyone go to your
website?
Web Analytic Tools
Measure, collect, analyze your Internet data.
Google Analytics
Many paid and free versions. See Yahoo,
Optimizely, Clicky, Mint, and more.
How do you
direct traffic to
your website?
Search Engine Optimization
(SEO)
Search Engine Optimization
Maximizing the number of visitors to a Web
site
by ensuring that the site remains high on the list
of results returned by search engines.
Modification of a website for the purpose of
improving its natural Rank on Search Engine
Results Pages.
SEO = Content is King
Search Engine
Watch
Current
information and
strategies.
Online courses,
SEO companies,
etc.
Partnerships help
Cisco
See Grameen,
Inveneo, One
Global
Economy, and
more.
Video Engagement
Engage audience immediately
Buyers who watch a product in a video are
more likely to buy than viewing text and
images alone.
Videos also drive SEO
See Soul Pancake
YouTube channel embedded into site
Successful Interactive
Websites
The Users create the material that
makes the site.
Kiva
Veecus
Cambodia, Camaroon, India,
Guatemala
Zidisha
Interact with the entrepreneurs
Lend for Peace
2 Jews & 2 Palestinians
Major Cultural Dialogue
I PAID A BRIBE
Online Marketplaces:
Virtual booths or storefronts from
separate merchants within the site
Etsy
What is a Blog?
Contraction of the term
“weblog.”
A website with pages and
posts.
Reverse-chronological order.
Usually individual.
Allows interactions with visitors.
Why Blog?
Interest
Every post is another
chance to get people to
your website.
Updates keep fans current.
Dialogue.
Website alternative.
Seemicrofinance blog
examples.
Vlogging
Blogging with Video,
“Video Log.”
WATCH Natalie Tran
What Internet presence do I
want?
What’s your budget?
What do you need?
Website or Blog?
What are the options?
Website vs. (CMS)
Content Management System
Website: Collection of Pages built
with code.
CMS: On-line tools provided by
web hosting companies for people
to build and publish their website
without learning the technical
aspects of web page production.
Types of Blog Hosts or CMS
Blogger: Fast and Cheap.
Wordpress: Easy and Affordable.
Drupal, and others.
Pay attention to sites you like.
Demo ‘themes’.
Determine your comfort level.
Built-in Analytics in all of them.
Mini-Blog
More Creative & Networked
Super fast and cheap
See Grumpy Cat & Laughing Squid
Internet
Marketing Tools
What is Social Media?
Users create the experience.
Use Social Media to
Be Found &
Interact with your ‘audience’
Social Media Outlets
Facebook
Social / Personal
Pages and Analytics
Linked In
Professional
Twitter
Content Driven
Tumblr
all of the above + creative
Customer
Relationship
Management
(CRM) systems
Sales Force
How can Mobile Tech help
Entrepreneurs?
More Mobiles than
Toothbrushes in the World
What is a
Mobile Application?
Software on a
mobile device
that will allow
the device to
perform specific
tasks that are
typically
restricted to a
desktop
computer.
Works like a
Desktop Application
software installed
on a single
computer (laptop
or a desktop) and
used to perform
specific tasks
EX: Photoshop,
GIMP & Word
Short Message Service
SMS Applications
(Texting)
Transmit short text
messages to and from a
mobile phone, fax
machine or IP address.
Messages no longer than
160 alpha-numeric
characters.
No images or graphics.
Text Groups
•
•
•
SMS Platform
Group communication
via text message.
Text Message to teams,
groups, events, etc.
SMS Applications
Tropo:
Platform for
building SMS
communication
MyANumber
Family-focused
Use a web
developer to
create your own
M-Pesa
Mobile Money
Transfer Service
QR Code Readers
RedLaser
More Advanced Tools
Mobile Data
Collection:
Kobo
How do I go viral?
Search Engine
Optimization.
Engaging Content.
Social Networking.
Successful Viral Campaign
It Gets Better
Goes viral by Social networks, etc.
Celebrities join campaign.
Change.org Petition to SF Giants team
Giants Team makes a Video
Message reaches new audiences until it reaches
the mainstream.
Meet Mr Toilet