Transcript SEO in 7 Minutes

Heidi Harner Morrill
Terms to Know









SEO – search engine optimization (“Organic”
results)
SEM – search engine marketing
PPC – pay per click (“Paid” results)
CPM – cost per thousand (impressions)
SERP – search engine results page
Search Engine – Google, Bing, Yahoo!
Bot or Spider – gathers data for search engine
Index – consolidation of data gathered by bot or
spider
Algorithm – program used by search engine to
rank websites in SERPs
Fundamentals!
Type “A(DD)” SEO – sprinting
to the latest and greatest
tactic, trying to keep up with
competitors instead of setting
the pace.
Type “B” SEO – learning the
basics, practicing, sticking
with it and finally leading the
pack!
On-Page SEO




Site Title – this is the title that is shown as the
clickable link text in search results, make sure it’s
descriptive.
Description Meta-tag – this is the short description
that is shown in search results, make it count! If you
don’t have one, the search engine will make one for
you.
Webpage URL – are your URLs “SEO Friendly”?
Sometimes with content management systems
(CMS) they aren’t – talk to your website designer.
Content – should be well written and pertinent, 150250 words per page is ideal.
Some On-Page Items
How Searchers See
Them
Off-Page SEO







Link building (DON’T BUY LINKS!)
Social Media: blogging, Facebook business
page, Twitter, YouTube Channel
Submit to market specific directories
Google Places page
Bing Local page
Yahoo! Local page
Foursquare, Yelp, Merchant Circle – coupons if
they apply to your business
Some Easy Fixes






Is your site “(Section 508) compliant” or
“accessible”?
Watch “Code to Content Ratio” – move
javascript and styles to linked files rather than
inline.
Make sure your site titles are descriptive.
If you saw your site’s description in search,
would you click it?
Lose the jargon.
Concentrate on keywords your clients are using
for search – a great source of ideas is your site’s
analytics or search data.