Transcript Search Pages and Results

Seriously?
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HTML
XML
Database fields
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Content type
Audience
Role
Subject/topic
Geography
Chronology
Author
Department/business unit
Articles could include:
 Body
 Title
 URL
 Site name
 Link
 Image link
 Image alt text
 Description
 Keywords
 Remote anchor text
Navigation vs. Destination
Clustering & Presentation
And it’s not with Yahoo.
Black Hat SEO
White Hat SEO
Chuck says this
is white. Who
are we to argue?
Provide a text equivalent for every nontext element (e.g., via “alt”, “longdesc”, or
in element content)
Provide redundant text links for each
active region of a server-side image map
Clearly identify changes in the natural
language of a document’s text and any
text equivalents (e.g., captions).
Ensure that pages are usable when scripts,
applets, or other programmatic objects are
turned off or not supported
Use the clearest and simplest
language appropriate for a
site’s content.