Transcript Slide 1
Climbing search engines one website at a time. Who is SEOMatrix? Brian Ortiz founded SEOMatrix in 2001. The foundation of the firm is in Search Engine Marketing (SEM). We’ve been doing it for over six years, and we do it well. We specialize in taming a little search engine called Google. Yes, we dabble with the other internet behemoths like Yahoo, MSN, AOL, and even the search engine formerly known as Jeeves, but the Holy Grail of search is filled with queries from Google’s expanding belly. Our SEM services entail organic or natural search engine optimization (hence the SEO in our corporate name) as well as Pay Per Click Management, Analysis, and Improvement. What is Search Engine Marketing? Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. What are the organic listings and why is there so much emphasis on them? The Organic Listings appear on the left side of the page and are the results that occur naturally due to advanced search engine algorithms and are not the results of paid advertisements. Studies show that 80- 90% of all click throughs are done through the organic listings. How Do Search Engine Rankings Affect Traffic? CLICK THROUGH RATE FOR TOP 10 POSITIONS This graph shows that any jump in the organic listings returns a valued increase in traffic to the site. Website Design+ SEM=Success When a new site is created it is important that the design team and SEM team work together to create a user and search engine friendly website. Both the user and search engine should easily be able to navigate your site. Traffic Trend Analysis It is important to not only know how much traffic is coming to your site but where the traffic is coming from as well as where it is leaving. SEOMatrix Unique Value Proposition OUR PEOPLE Our account managers are business-oriented, marketing savvy, and client goal centric. They are not one dimensional social outcasts who can only communicate with other tech wizards. They are very personable and consider communicating with the client a key component and not a hassle. OUR PROCESS Revolves around understanding the client’s objectives and then putting the proper people in place to achieve those goals. Our system is also designed to compliment the work that was already done to the website and help gain internet exposure by building off of that foundation. SEOMatrix LLC Corporate Structure 2006 [Production Department] Production Manager Production Cell Initial Keyword Analyzer Website Coder Website Programmer Production Cell Account Manager Strategy Implementation Linking Analyst Conversion Analyst Content Analyst Keyword Density Analyst Initial Keyword Analyzer Website Coder Website Programmer Account Manager Strategy Implementation Production Manager Is Responsible For Overseeing Each Production cell Each Account Manager Is Responsible For Campaign Strategy and Customer Point of Contact Production Team Member Various Responsibilities Production Cell Individual Account Manager Team Linking Analyst Conversion Analyst Content Analyst Keyword Density Analyst OUR PHILOSOPHY Our marketing programs are broad. We view SEO, SEM, Coding, PR, and linking together. Each client is different and our focus is tailored to their specific needs. Our job is also to educate and then communicate with the client effectively. OUR REPORTING Comprehensive reporting includes: • • • • • • • Positioning Reports 8 Week Summary Reports Coding Summary Reports Press Release Summary Reports Linking Reports 5 Month Campaign Summary Report Conversion Analysis Suggestion Report OUR REPORTING It is our belief the client should be made aware of each completed step, as well as the progress of the campaign. One of the most important ways of developing a strong and lasting business relationship is through communication. These reports allow our clients to view the details of their investment and enhances the working relationship. OUR GOALS We strive to achieve short term as well as the long term goals in place through the use of ethical practices. We understand that by working with the search engines we can help the short term goals but also help each client’s overall web visibility that will have a lasting effect for years to come. Where is your company going in 2008 and how will it get there? How Are you investing in your Business? In today’s market a company may not grow and eventually falters if it is not able to continually grow a customer base. Search Engine Marketing makes the possibility for growth boundless.