Transcript LinkedIn and Social Media Strategy for Treasury

LINKEDIN AND SOCIAL MEDIA
STRATEGY FOR TREASURY
Craig Fisher
Head of Strategy, fisher VISTA
CEO TalentNet, LLC
[email protected]
Twitter Instagram @Fishdogs
214.394.0909
PROSPECTING REVERSED
HOW TO GET FOUND AND LOOK LEGIT
WHEN THEY CHECK YOU OUT
Talent and prospect attraction should be attractive
Don’t be a job spammer or sales spammer
Do share great content and
tell a good story online
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SHARING CONTENT=
MORE ENGAGEMENT
According to Facebook, photos and videos posted to
Facebook create anywhere from 100%–180% more
engagement than the average post.
Facebook now demotes edgerank
for Page Status Updates with
no visuals attached
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EVERY PERSON IS A
BRAND AMBASSADOR
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PEOPLE DO BUSINESS
WITH PEOPLE THEY
Know
Like
Trust
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SOCIAL MEDIA IS
SOCIAL (PERSONAL)
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BE A GREAT RESOURCE!
Professional
Personal
Company
Career Tips
Lifestyle
Product
Financial News
Vacations
Support
Business News Items
Family
Culture
Industry Information
Hobbies
Social Media
Humor
BE CREDIBLE AND HELPFUL!
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PROFESSIONAL RELATIONSHIPS
BEGIN WITH A FOCUSED PROFESSIONAL
What is your goal?
Who is your target audience?
What message do you need them to hear?
THINK OF YOUR
LINKEDIN PROFILE AS
A MARKETING
DOCUMENT TO ATTRACT
YOUR TARGET AUDIENCE
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BE FOUND!
SEO for your own name
SEO for your search terms
Make sure you have a good
profile pic!
If you are going to share content
you should look legit when your
audience checks you out
of traffic from Google
organic search results go
to the first item listed.
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SEO – OWN YOUR NAME
The “other” Craig Fisher
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SEO – OWN YOUR SEARCH TERMS
No way!! …WAY!
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SEO – USE KEY WORDS
Your name
Locations
Keywords people
would use to find you
or your company
Skills you recruit for
Company Name
Industry keywords
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UNCHECK THE BOX
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CHECK THE BOX
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USE UPDATES STRATEGICALLY
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SUMMARY
Say what
you do
Show
you’re
better
Be
human
Provide
keywords
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SEO – EXPERIENCE
Job tags
(keywords)
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78%
50%
of CMOs think
that custom
content is the
future of
marketing
Nearly 50% of
companies now
have content
marketing
strategies
3/5
Of the largest U.S.
recruiting teams
share 3rd party
content on their
Linkedin company
page
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FACEBOOK GRAPH SEARCH
The most powerful social search engine, period.
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Simplewash helps you clean up your Facebook profile.
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Build your network
Manage your lists
Share content
5:1 Ratio
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Instagram
@fishdogs
Statigram works with your Instagram account to help you grow a social-rich media strategy,
effectively interact with your community and measure your efforts with metrics. Follow me and see how
I do it at instagram.com/fishdogs.
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Vine (Apple app) - 'Create short, beautiful, looping videos.’
RESIZE.IT- A site to easily resize all of your images quickly.
VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!
PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo.
EASEL.LY- Not just a way for you to create infographics, but a way to share too.
TABLEAU- Numbers look at tad boring all alone, time to visualize some of that data.
WORDLE- Tool to generate sweet word clouds.
ISSUU- Create online magazines.
If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then
that.' < One of Craig's all-time favorite tools
Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online
presence.'
SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.‘
Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'
Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through
the day.'
Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community
management.'
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THE COOLEST
TOOL IS
YOU!
THANK YOU!
(YOU ROCK)
CRAIG FISHER
STRATEGIST  SPEAKER  TRAINER
Digital Strategy, Linkedin Training,
Social Media and Cool Tools
for Humans in Sales and Recruiting
[email protected]
Twitter @Fishdogs
214.394.0909