Transcript National Youth Business Challenge 2015

National Youth Business Challenge 2015
Social Media Darling Award
Briefing
Objectives and Overview
 Social Media Component
 Participation is compulsory
 Teams will be monitored throughout the competition
Objectives:
 To reflect the use of social media in business operations and
promotions within the context of the competition.
 To build a broader base of awareness and interest in the NYBC
among members of the community.

What is Instagram?
Online Mobile
&
Shared to
other social networking platforms
Allows followers to
COMMENT and LIKE your posts
90%
of Instagram's users are below
35
users
accessing per month
Attractive platform for many
apparels, entertainment and media brands
that target the youths.
Examples
Examples
#foodporn
#OOTD
#OOTN
#SOTD #happy
#TB #cute #npnybc
#TBT #selfie #photooftheday
#girl #boy #smile #food
#IG
#SGIG
#exploreSG
#changicitypoint
#LOL
#fun #instadaily #food
Instagram Account Setup
Requirements - Timeline
Social Media Darling award to
Account Creation
18 May 2015
be given out to
1 team per day
25 May – 5 July
2015
3 updates per week starting from 25th May.
At least 1 update posted on the day of the competition finals.
Hashtags: #npnybc
#changicitypoint
4/ 5 July 2015