Transcript Document
Facebook, Twitter & Dot What?
Social Media Primer Aprill O. Turner Communications & Media Relations Director Campaign for Youth Justice
Overview of Today’s Session
The Case for Social Media : Why it Is Important to our work; Using social media strategically; Which social media platforms are most useful; Social media & time management; Social media & measurement; Social media resources; Promoting your social media platforms; Question & Answer
Why Social Media Is Important To Our Work
Eliminate the third party Cost effective; It’s quick; Good for fundraising & friend-raising; New opportunities to listen, engage, and monitor our progress; We have little choice.
Creating A Social Media Strategy
Clarify your main goals and your social media objectives – what are the actions and outcomes you want to achieve? Decide what to use - Research and evaluate where your supporters are most likely to be online and channel resources there; Evaluate what time and resources are available to you and your team; Determine how you will measure your effectiveness.
How Media Consumption is Changing
- Pew Research Center
’
s Project for Excellence in Journalism
Social Media Today
What Social Media To Use?
--Jeff Bullas, 2013
Social Media By the Numbers
Facebook use
900 million active members, 526 million of which log into Facebook every day; 65% of U.S. adults have a Facebook account
YouTube use
120 billion videos are viewed per month
Twitter use
About 500 million Twitter accounts send over 5 billion tweets per month
--PEW
Use photos, links, videos and other rich media in your posts; Profile pictures matter/ Switch up your cover Image once a quarter; Who you know gets noticed; Content on top wins; Utilize the “Events” feature to promote your events; Don’t over use hashtags; Erase Url’s Monitor for questions and respond regularly.
Complete your profile with a photo, description, background, cover photo, website URL and any relevant hashtags; Utilize #hashtags but double check they work; Create messages that are less than 140 chachters, so it can be Retweeted; Shout out your friends and partners; Actively engage with your audience.
Record and Live Stream your events to create content; Make sure your videos have the correct meta data included (video titles, tags and complete descriptions); A good title should include: What the video is about, where it took place, and the date; Share your videos on your website or other social media platforms; Get creative LINK http://www.youtube.com/watch?v=r4R2AorZrTQ&feature=c4 overview-vl&list=PLnzbsl0TETDeFHaM32SgCfSwoa0MC5CHG
No need to reinvent the wheel - what you share can be your visual images from FB, and Instragram; Let your hair down; Build friends, follow like-minded Pinners; Raise some funds- i.e. silent auctions,
Great place to meet people/ groups with similar interests; Great place to find volunteers; Linked In also has status updates, can automatically feed from another social media platform; Requires little maintenance; Include a way to contact your org; Note: You will get solicitations.
Be the Expert; Make it Pertinent; Include Useful Information; Make it Engaging: Spark Discussion; Ensure appropriate Length
Establish an account with the same handle as your twitter account; Complete your profile with a photo, description and website address; Utilize hashtags. Promote your content by reposting on other social channels; This content can be almost identical to your Pinterst content.
Infoghraphics & Memes
Very similar to Facebook; Cross Promote Google Product
Branding Your Social Media
Use your logo and and be consistent with imagery across all channels; Fully complete your channel profile to give off a professional image; Be consistent in naming your channels as much as possible @splcenter on Twitter & Instagram Cross platforms pushes (Instagram > Twitter) works on both platforms.
Engaging Your Audience
Actively monitor your social media channels to engage with your community.
Ask questions Post consistently Like and comment on posts on Facebook Favorite and Re-Tweet on Twitter Follow #Hashtags that make sense Like and/or comment on photos on Instagram
Social Media & Time Management
Manage Your Time Wisely - Decide up front how much time you can spend on this: Pre-write your posts/ make a calendar Schedule your social media Don’t obsesses over the small stuff Have other’s help you Steal stuff Have your social media accessible to you Create ONCE and repost everywhere else
Measurement
Set a realistic goal; Hashtags are measuring tools; Use analytic software, ie. HootSuite, TweetDeck, Facebook Admin Page, TweetReach; Use time as your benchmark
TweetReach Example
Facbook Admin Page
HootSuite Example
Resources
Save Time: TweetDeck & Hootsuite Get Visual: Imgur, LiveMeme, QuickMeme, PinWords Measure it: Facebook- Admin Page, TweetReach, Hootsuite & TweetDeck can also measure Stay Informed; Mashable, Social Media Today, Alltop
Promote Your Social Media
Establish an account with the same handle as your twitter account. Complete your profile with a photo, description and website address. Utilize hashtags. Promote your content by reposting on other social channels. Engage with your community.