Transcript Document
ADVOCACY & SOCIAL MEDIA WHAT YOU WILL GET OUT OF TODAY’S SESSION: • HOW COALITION MEMBERS AND SUPPORTERS CAN ADVOCATE FOR MINNEMINDS • CHANNELS • TYPES OF CONTENT TO SHARE • HASHTAGS • INTERACTIVE – LET’S GET SOCIAL HOW DO I HELP MINNEMINDS SPREAD ITS MESSAGES? TWITTER • MADE UP OF “TWEETS” • AN ACTIVE AUDIENCE • FIND AND FOLLOW INFLUENCERS • START A DIALOGUE • ENGAGE WITH OTHERS • POST FREQUENTLY Suggested handles to follow (in addition to all Coalition members' organizations): 1. @melvincarter3 2. @gennextmsp 3. @GovMarkDayton 4. @MayorHodges 5. @UNCF 6. @MPRNews 7. @PioneerPress 8. @StarTribune 9. @MinnPost 10. @duluthnews TYPES OF TWITTER MESSAGES TWEET: SHARE AN ARTICLE, PHOTO OR ANY URL WITH EVERYONE WHO FOLLOWS YOU 140 CHARACTERS TYPES OF TWITTER MESSAGES @REPLY: REPLY TO A USER WHO TWEETED AT YOU. THIS WILL SHOW UP IN THE NEWS FEED OF THOSE WHO FOLLOW BOTH YOU & THE USER YOU’RE REPLYING TO TYPES OF TWITTER MESSAGES @MENTION: TO MENTION SOMEONE IN A TWEET, INSERT @USERNAME. THIS CAN BE SEEN BY ANYONE WHO FOLLOWS YOU OR THE USER YOU’RE MENTIONING TYPES OF TWITTER MESSAGES @RT/@MT: A RETWEET (RT) OR MODIFIED TWEET (MT) ALLOWS YOU TO SHARE A MESSAGE THAT WAS CREATED BY ANOTHER USER HASHTAGS • ALLOW LIKE-MINDED PEOPLE TO JOIN IN ON CONVERSATIONS • ALWAYS USE #MINNEMINDS ON TWITTER • EVENT HASHTAGS • DURING MONTHLY MEETINGS, HEARINGS, AND EVENTS COALITION MEMBERS SHOULD SHARE QUOTES, PICTURES AND VIDEOS Tip: Search #earlychildhoodeducation on Twitter "top tweets" to see who you may want to follow locally and nationally. FACEBOOK • LARGEST SOCIAL MEDIA PLATFORM • US • 84% of 18-29 year olds • 79% of 30-40 year olds • 60% of age 50-64 year olds • VISUAL CONTENT IS KEY POSTING TO FACEBOOK POST ARTICLE URL TO FACEBOOK FACEBOOK MENTIONS ENTER @ AND BEGIN TYPING A PERSON OR PAGE NAME. DIFFERENT ORGANIZATIONS & PAGES WILL APPEAR BELOW. FACEBOOK MENTIONS ONCE SELECTED, THE PAGE WILL TURN BLUE IN YOUR POST AND ACTS AS A LINK SHARE COALITION MEMBERS CONTENT WITH YOUR FOLLOWERS CROSS PROMOTION • YOUR REACH IS GREATER • BOTH GET MORE EXPOSURE • NEW AUDIENCES ARE FOUND • HELP EACHOTHER REACH GOALS LIKE ATTRACTS LIKE LIKE-MINDED PEOPLE ATTRACT EACH OTHER. IF A PARENT ALREADY LIKES THE GREATER TWIN CITIES UNITED WAY PAGE, AND IT PROMOTES PILLSBURY UNITED COMMUNITIES, THAT PARENT MAY FEEL MORE INCLINED TO LIKE BOTH PAGES BECAUSE THEY VALUE BOTH MISSIONS AUTHENTIC SUPPORT A PERSON IS MORE LIKELY TO TRUST A RECCOMENDATION FROM SOMEONE THEY ALREADY KNOW THAN AN ONLINE RESOURCE. LET’S POST TIME TO TURN WORDS INTO ACTION HOW TO GET STARTED - AUDIENCE ADVOCATES FIND A FEW ACTIVE SOCIAL MEDIA USERS IN YOUR ORGANIZATION AND ENLIST THEM AS MINNEMINDS ADVOCATES. ASK THEM FOR INPUT OR FEATURE THEM ON YOUR CHANNEL TO EMPOWER THEM TO SHARE YOUR INFORMATION WITH OTHERS. MAKE SURE TO ACKNOWLEDGE EVERY CONTRIBUTOR OR PERSON THAT INTERACTS WITH YOUR PAGE. MINNEMINDS ADVOCATES CAN BE POWERFUL INFLUENCERS, ESPECIALLY IF THEY ARE PART OF YOUR CORE AUDIENCE AND ARE WELL-KNOWN AND RESPECTED BY EARLY EDUCATION PEERS. questions? Contact Tunheim