Transcript Document
ADVOCACY &
SOCIAL MEDIA
WHAT YOU WILL GET OUT OF TODAY’S SESSION:
• HOW COALITION MEMBERS AND SUPPORTERS CAN
ADVOCATE FOR MINNEMINDS
• CHANNELS
• TYPES OF CONTENT TO SHARE
• HASHTAGS
• INTERACTIVE – LET’S GET SOCIAL
HOW DO I HELP
MINNEMINDS
SPREAD ITS MESSAGES?
TWITTER
• MADE UP OF “TWEETS”
• AN ACTIVE AUDIENCE
• FIND AND FOLLOW INFLUENCERS
• START A DIALOGUE
• ENGAGE WITH OTHERS
• POST FREQUENTLY
Suggested handles to
follow (in addition to all
Coalition members'
organizations):
1. @melvincarter3
2. @gennextmsp
3. @GovMarkDayton
4. @MayorHodges
5. @UNCF
6. @MPRNews
7. @PioneerPress
8. @StarTribune
9. @MinnPost
10. @duluthnews
TYPES OF TWITTER MESSAGES
TWEET: SHARE AN
ARTICLE, PHOTO OR
ANY URL WITH
EVERYONE WHO
FOLLOWS YOU
140 CHARACTERS
TYPES OF TWITTER MESSAGES
@REPLY: REPLY TO A
USER WHO TWEETED
AT YOU. THIS WILL
SHOW UP IN THE
NEWS FEED OF THOSE
WHO FOLLOW BOTH
YOU & THE USER
YOU’RE REPLYING TO
TYPES OF TWITTER MESSAGES
@MENTION: TO
MENTION SOMEONE IN
A TWEET, INSERT
@USERNAME. THIS CAN
BE SEEN BY ANYONE
WHO FOLLOWS YOU OR
THE USER YOU’RE
MENTIONING
TYPES OF TWITTER MESSAGES
@RT/@MT: A
RETWEET (RT) OR
MODIFIED TWEET (MT)
ALLOWS YOU TO
SHARE A MESSAGE
THAT WAS CREATED BY
ANOTHER USER
HASHTAGS
• ALLOW LIKE-MINDED PEOPLE
TO JOIN IN ON
CONVERSATIONS
• ALWAYS USE #MINNEMINDS
ON TWITTER
• EVENT HASHTAGS
• DURING MONTHLY
MEETINGS, HEARINGS, AND
EVENTS COALITION MEMBERS
SHOULD SHARE QUOTES,
PICTURES AND VIDEOS
Tip: Search #earlychildhoodeducation on
Twitter "top tweets" to see who you may
want to follow locally and nationally.
FACEBOOK
• LARGEST SOCIAL MEDIA
PLATFORM
• US
• 84% of 18-29 year olds
• 79% of 30-40 year olds
• 60% of age 50-64 year olds
• VISUAL CONTENT IS KEY
POSTING TO FACEBOOK
POST ARTICLE URL TO
FACEBOOK
FACEBOOK MENTIONS
ENTER @ AND BEGIN
TYPING A PERSON OR
PAGE NAME.
DIFFERENT
ORGANIZATIONS &
PAGES WILL
APPEAR BELOW.
FACEBOOK MENTIONS
ONCE SELECTED,
THE PAGE WILL
TURN BLUE IN
YOUR POST AND
ACTS AS A LINK
SHARE COALITION MEMBERS CONTENT WITH YOUR
FOLLOWERS
CROSS PROMOTION
• YOUR REACH IS
GREATER
• BOTH GET MORE
EXPOSURE
• NEW AUDIENCES ARE
FOUND
• HELP EACHOTHER
REACH GOALS
LIKE ATTRACTS LIKE
LIKE-MINDED PEOPLE
ATTRACT EACH OTHER. IF A
PARENT ALREADY LIKES THE
GREATER TWIN CITIES
UNITED WAY PAGE, AND IT
PROMOTES PILLSBURY
UNITED COMMUNITIES, THAT
PARENT MAY FEEL MORE
INCLINED TO LIKE BOTH
PAGES BECAUSE THEY VALUE
BOTH MISSIONS
AUTHENTIC SUPPORT
A PERSON IS MORE LIKELY TO TRUST A
RECCOMENDATION FROM SOMEONE THEY
ALREADY KNOW THAN AN ONLINE
RESOURCE.
LET’S POST
TIME TO TURN WORDS INTO ACTION
HOW TO GET STARTED - AUDIENCE ADVOCATES
FIND A FEW ACTIVE SOCIAL MEDIA USERS IN YOUR
ORGANIZATION AND ENLIST THEM AS MINNEMINDS
ADVOCATES. ASK THEM FOR INPUT OR FEATURE THEM
ON YOUR CHANNEL TO EMPOWER THEM TO SHARE YOUR
INFORMATION WITH OTHERS.
MAKE SURE TO ACKNOWLEDGE EVERY CONTRIBUTOR OR
PERSON THAT INTERACTS WITH YOUR PAGE.
MINNEMINDS ADVOCATES CAN BE POWERFUL
INFLUENCERS, ESPECIALLY IF THEY ARE PART OF YOUR
CORE AUDIENCE AND ARE WELL-KNOWN AND RESPECTED
BY EARLY EDUCATION PEERS.
questions?
Contact Tunheim