Transcript Slide 1

Social Media
UW PRSSA Meeting
By Candace SooHoo (@CandaceSooHoo)
and Michelle Tanaka (@michellewrites)
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What is social media?
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Social media is a new medium that enables people to
communicate easily via the internet.
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Composed of various online technology tools that allows
people to read and share:
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News
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Information
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Resources
A popular networking tool because it allows people to connect
in the online world to form relationships for personal and
business.
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Types of
social media:
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Blogs:
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Micro-blogging:
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Facebook, LinkedIn, MySpace
Events:
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Twitter, Plurk, Jaiku
Social networking:
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Blogger, LiveJournal, WordPress
Eventful, Meetup.com, Doodle
Discussion Groups:
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Yelp! Google Groups, Yahoo! Groups
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Twittering for public relations
 Start
conversations
 Provide
product and service information
 Promote stories and news
 Monitor
 Using
and respond to trends
keyword tracking
 Monitor
and respond to what is being said
about your organization
 Comcast
example
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Twitter: Another place where
conversations occur
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Twitter: Branding yourself
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Professional brand or personal
brand:
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Decide what you want to write
about:
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Who is your audience?
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What are your interests?
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Most professionals use their
full name as their username
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State this information in your
bio
Personalize your account:
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Build your network:
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Add a profile picture
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Find your friends on twitter
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Customize your design and
background image
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Follow top users
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Follow twitter accounts you
are interested in
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http://www.twitbacks.com/
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http://twitterbacks.com/
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Twittonary
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Tweet
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@Username
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Verb; the re-posting of an interesting tweet from another Twitter account
Twitpic
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Noun; a Twitter account name
Verb; a reply to a specific Twitter account
RT @Username
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Noun; a 140 character post
Verb; the act of posting to Twitter
Noun; a way to share photos on Twitter
#Hashtag
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Noun; a tag to be part of a conversation
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How to improve your tweets
Average Tweet
Interesting Tweet
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Eating ice cream. Yum!
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Eating honey lavender ice
cream @mollymoon in
Wallingford!
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Grab a free reusable bag at NW
Harvest tomorrow at 10.
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RT @SeattleGreenBag
Tomorrow at 10am the mayor &
others will help distribute 50K of
reusable bags to low income
Seattleites at NW Harvest.
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Teaching an old cupcake new
tricks: http://bit.ly/uZ8hG
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Check out my new blog post!
http://bit.ly/uZ8hG
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Recommended
Applications
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Desktop
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TweetDeck
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Twitteriffic (Mac)
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Twhirl
iPhone
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BlackBerry
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TwitterFon
TwitterBerry
Web
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Power Twitter
For more applications:
http://twitter.com/downloads
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Drawbacks
The “fail whale”
• Spam and Advertisers
• Information overload
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Twouble with Twitters
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http://www.youtube.com/watch?v=PN2HAroA12w
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Who should you follow?
PR and Social Media
News
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@UWPRSSA
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@seattletimes
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@prssanational
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@SeaTimesLife
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@PRSSASanDiego09
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@KING5Seattle
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@PRSAPugetSound
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@KIRO7Seattle
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@prsa
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@seattleweekly
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@prsanews
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@thedaily
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@prweekuknews
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@cnnbrk
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@SMCSeattle (Social Media
Club Seattle)
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@nytimes