Transcript Leanne English`s social media presentation from the recent PBP

Social Media
Five Easy Steps To Getting Started
Some important stats
o 15m people in the UK use Twitter
o Over 10m businessmen and women have profiles on
LinkedIn
o 33m people use Facebook at least once per month
o LinkedIn (1st) and Twitter (2nd) are the best drivers of
traffic to your website
o Nationally 65 per cent of traffic to all corporate websites
comes from LinkedIn
Why use social media?
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It’s free
Connection to a global network of potential customers
Keep your profile high
Keep up to date with what your competitors are doing
Target new recruits
Share your good news
Five steps to Twitter
1) Choose a user name which reflects your business
i.e. @LeanneLECC, @PeterleeBiz or @MecaPeterlee
2) In 160 characters describe your business
3) Chose a profile picture and header image
4) Get following people
5) Start posting Tweets about your business remember this is the free way to promote
what you do
Examples of Twitter profiles
Examples of Twitter profiles
What to Tweet…
News about your business
Recruitment
Links to and scans of media coverage
Your web address – encourage people to visit
it
• Company offers
• Attendance at regional events
• Anything that will promote your business
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What to Tweet…sharing links
Remember the #
• Hash tags are attached to any tweets which
lots of people are talking about: ‘trending’
• This could be a national event or programme –
#GNR2014 #XFactor #Scotland
• Are also used for industry sectors, for example
#manufacturing #engineering #automotive
• People interested in these areas will see them
and share them
What’s trending today???
How to know if it works??
o Increased traffic to your website (Google Analytics)
o More followers on Twitter/re-tweets of posts you’ve
shared
o Connection invitations and likes and shares of posts on
LinkedIn
o Twitter Analytics (My Week on Twitter)
My Week on Twitter
What Next
Don’t put it off – social media will support your business growth.
If you are interested in learning more about it or
would like help in getting started, contact myself, Valda or
Joanne Urquhart-Arnold at Business Durham:
Business Durham workshops
Or please feel free to contact us directly...
Thank You
Questions?