Transcript Slide 1
social media for accountants? peer-enriched learning: [peer en-riched lur-ning] – The act of learning from your peers as well as experts Daddy, what’s a “landline”? What’s an encyclopaedia? What’s a professional? What’s a TV? What’s a newspaper? web 2.0 Jeff Thomas Cobb’s 3 causes of web 2.0 User control of content Ability to interconnect applications Ability to form meaningful communities & collaborate “ We cannot allow people to use this at their desks – they will spend all day chatting with their family and friends Letter to the Times referring to the introduction of the telephone at work ” “Smart use of social media... will help us win business, achieve the growth we’re after and get the best people to join us. We have a once in a lifetime opportunity.” Grant Thornton accountants? “At Grant Thornton using social media at work is not only permitted and acceptable but desirable and expected.” accountants? why social media? social media can...... Raise brand awareness Drive traffic to your website Give personality to brand Create audience for your content Position you as source of news/info Spread your message Extend your reach why social media? make sure you.... Define target market Get tone right Identify types of engagement Keep it real and relevant Create a schedule for updates Monitor and measure planning And remember..... ...it’s a long term strategy a blog at the centre.... A place to share commentary or news Draws traffic to your site Can be shared across platforms Builds into permanent library of expertise Positions firm as proactive, transparent and expert Create content for other purposes (newsletter etc) blogging top ten tips on blogging Share your unique perspective Solve problems Keep it conversational Provide a call to action Use keywords Keep it brief (400-600 words) Attention grabbing headlines Promote it! Categorise and tag Syndicate blogging Use twitter to.... share information point people at stuff watch competitors share content build influence and credibility engage with clients develop leads network twitter Twitter tips Life of a tweet: 1-3 hours Follow people, publications, authorities Watch clients and potential clients Build followers by following Not just about you – comment/share Rules of networking – no sales patter Be careful what you say Get spelling and grammar right Use tiny url or bit.ly twitter social media word of mouth