Transcript Stand out in the workplace with Personal Branding

Melissa C. Martin
613-382-7641
[email protected]
www. military2civilianemployment.com
Blog: webinarcareercoach.blogspot.com
Webinar agenda
5 secrets to use Twitter:
 1. Create a powerful profile
 2. How to gain an audience (followers) in days
 3. Whet your appetite with Twitter applications
 4. Use hashtags to start a global conversation
 5. Search strategically to land job leads and
penetrate the hidden job market.
(c) military2civilianemployment.com
Who is Melissa Martin?
 Bilingual job search/social media specialist
 Military to civilian employment coach; mental health
 ebook author, How to use social media in your job
search
 Approved job search expert on www.careerealism.com
 Global network of associates
 MELISSA’S TWITTER WEBINAR
http://www.careerealism.com/how-use-twitterjob-search/
(c) Careercoachingbyphone.com
Statistic+s
Twitter: +517,000,000 M users worldwide
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110 million tweets daily, according to sprout social (2011)
30 million active users in Mar 2010 to 230 million active
users in Sept 2013.
5700- 143,199 tweets per second!
1 billion Tweets weekly!
NETWORKING
INFORMATION GATHERING/SHARING
MARKETING YOUR BRAND
FIND CONTACTS
The POWER of social media
 “The
ability to connect relationships
through SOCIAL MEDIA may be the
GREATEST job search accelerator of
the last 50 years.”
 (CareerRocketeer.com)
(c) Careercoachingbyphone.com
Social media-what’s the
buzz?
 Relationship building is global
 Recruiters are turning to SM. Establishes
candidate’s online personal brand
 Penetrates the hidden job market
 7/10 jobs found through networking
 “Human connections get you work much more
than the "database query" of searching job
listings,” Dave Taylor
 People would much rather work with people who
their friends know and trust.”
(c) military2civilianemployment.com
Things to consider before using
social media
 Do you have a job search plan or strategy already?
 WHY do you want to use social media?
 How will you know that SM is working? (i.e. job leads,
contacts, advice?)
 Are you prepared to use SM as a value-added resource?
 How does social media fit in with your job search
strategy?
 How much time are you willing to devote to social
media?
(c) military2civilianemployment.com
WHO’s who of Twitter
 Subject matter experts/ppl of influence
 Career/ job search experts
 CEO’s
 Top-level executives
 Hiring managers
 Recruiters
 Employers
 Fortune 500 companies
 link Twitter to their blogs
(c) military2civilianemplyment.com
Twitter = “social proof| !
Twitter can provide "social
proof" of your professional
activities and accomplishments.
Or not.” Susan P. Joyce
@JobHuntOrg
(c) military2civilianemployment.com
What is a brand?
(c) military2civilianemplolyment.com
Create your brand
 What sets you apart from others?
 What value do you offer employers?
 How are you memorable and unique?
 What have you been know for (expertise) in your field
OR what do you want to be known for?
 Brainstorm 5 accomplishments
 Brainstorm problems you solved at a former or current
employer
 Look at yourself as a winning BRAND
© c) military2civilianemployment.com
SOCIAL MEDIA as a PERSONAL BRANDING TOOL
 Use SM as a personal brand for job seekers to:
 Present ourselves (authentic & memorable)
 Build RELATIONSHIPS (online & offline)
 Establish a digital online presence on the internet
 job seekers strategically
 Increase chances of getting the job
 Portray yourself as an SME (subject matter expert) by
exchanging awesome content on Twitter
(c) military2civiliamemployment.com
Your online identity
 Career expert John Sumser suggests:
 “Sit with a friend while you
 a) Google your name
 b) Review last year’s activity on your Facebook pg
 c) Check all of your tweets
 d) Audit the rest of your online persona. If you’re not
happy ... fix it.”
 When building or updating your online profiles,
remember to keep the information professional
(c) military2civilianemployment.com
Secret # 1: Create a powerful profile
 Identify your personal brand first
 place your most important keywords in your bio 1st
 Your Twitter Web address Use the “More Info URL:”
field in your Twitter
 Go to settings and connect your Twitter account to
your LinkedIn Profile, your blog, your Website,
VisualCV, or other relevant personal Web address
 Don’t make your Twitter account private!
(c) military2civilianemployment.com
Twitter: 140 Character Micro Blog
C military2civilianemployment.com
Twitter page
(c) Careercoachingbyphone.com
Twitter - Micro-blog – 140 characters
Hot off the press: The NEW
Twitter!
(c) military2civilianemployment.com
Twitter apps
 Twylah page
 Career cloud (social resumes)
 Twubs (tweetchats)
(c) military2civilianemployment.com
lists
(c) CareerSuccessRadio.com
Twitter=140 character résumé
(c) military2civilianemployment.com
Groups to follow
http://careersherpa.net/80-must-follow-twitteraccounts-2014/
Twitter lists (Tlists+ subject)
ex: #jobhuntchat
#hiring
#resumes
#careercollective
@CareerAdvice
Contact Details
Twitter: @ravingredhead
@melissacmartin (bilingual)
Military2civilianemployment.com
Webinarcareercoach.blogspot.com
LI:ca.linkedin.com/in/melissacynthiamartin/ Edit
613-382-7641