Transcript Slide 1

5. Social Networks
78
Creating Your Social Networks
People
Objectives
Strategy
Technology
79
By Integrating Social Media Into
Your Business You Can:
1. Establish a reputation.
2. Build trust.
3. Create an opportunity for you to influence
people’s decision.
4. Create an awareness of your brand through
appropriate communications about what you do.
80
Social Network
A social network
focuses on building
online communities of
people who share
interests and/or activities,
or who are interested in
exploring the interests
and activities of others.
80
Commoncraft Social Networking Video
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Who’s Using It?
• Largest online business network website
• More than 275 million users in 200 countries and
territories
• Average age of LinkedIn member is 41.
• Users over 45 account for more than 31% of its
user base.
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Getting Started
• The headline needs to attract the eye
of the reader.
• Ask clients to write recommendations.
• Include education, certifications,
awards, prior employment, and special
skills.
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Best Practices
• Be choosy
• Make recommendations
• Engage in groups and
discussions
83
facebook
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Getting Started
1.
Basic Information
2.
Contact Information
3.
Life Events
4.
Work and Education
5.
Relationship
6.
Family
7.
About You
8.
Favorite Quotations
85
Facebook Privacy Settings—What You Can
Control
Who can see your
future posts
Who can send you a
friend request
Who can send
messages to your
Facebook inbox
Who can look you up
by the e-mail you
provided
Who can look you up
by the phone
number you provided
If you want search
engines to link to
your timeline
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The Numbers Game
• Tempting to fall
prey to the
“numbers” game
• Less is more!
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Content—What to Share and Not to Share
• Avoid blatant
commercialism.
• Don’t spam your network.
• Focus on the relationship
building.
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Best Practices for Engaging in Conversation
• Listen
• Engage in conversations—
Comment, “like things,” poke
them, engage in games
• Establish a reputation
• Build trust
• Create an opportunity for you
to influence their decision
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100
How It Works
• Twitter is social network where updates are
processed in real time.
• Twitter asks, “What’s happening?” and users are
given 140 characters to respond.
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Finding People to Follow
• Existing friends on Twitter
• People your friends are following
• Consider following fellow REALTORS®, your REALTOR® board or
association, and NAR
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Conversations on Twitter—
The Basics
@ mentions:
•Creates a link to that person’s Twitter profile in
your tweet; and
•Ensures that the person will see the tweet because
Twitter notifies that person when he or she is
“mentioned.”
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Conversations on Twitter—
The Basics
@ replies:
•Clicking the “reply” button under a tweet
automatically starts your next tweet, addressing
whoever sent it.
•It also will allow you to follow a conversational
string.
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Conversations on Twitter—
The Basics
RT (retweet):
•Sending an RT, or retweet, is the act of sharing
somebody’s tweets with people who follow you.
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Conversations on Twitter—
The Basics
# (hashtag):
• Hashtags are a way of organizing discussion
topics
Enjoying the #phillies game #mlb #openingday
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Twitter Do’s
 Complete your bio with a link to
your blog or website.
 Start conversations.
 Find and connect with local users
and/or people.
 Share valuable information.
 Respond when people send you
@ messages or Direct Messages.
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Twitter Don’ts
X Spam people by sending them
with @ messages to follow your
links.
X Use automatic direct messages.
X Protect your tweets. (Otherwise,
how will you meet new people?)
X Talk only to fellow real estate
practitioners.
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