Social Media

for

Labor

And other wonderful progressive people…

NOI New Media Fundamentals – February 2, 2012

© Doug Foote 2011

Who Am I?

 Doug Foote, Social Media and Campaign Specialist, Working America (March 2011-Present) WorkingAmerica.org

@workingamerica

#AGENDA

Facebook Twitter Websites Discussion

THE FACEBOOK

Facebook Has Conquered the Internet

• 25% of all page views in the United States are Facebook • 800 million users worldwide • More than 50% of active Facebook users log in every day • Site integration – social plugins (Like Button, Connect) are ubiquitous

Are you in?

Page Managers: Keep in Mind

• Remember end-user experience • “Think before you click” • ASK.

• Variety • Landing Page • Clean Up Your Posts

• 65,194 Likes • 33,907 Likes

Relatively New On Facebook

• Powerful Facebook Photos • Sharing Statuses • Geo-Targeted Posts – Solution to “chapters” conundrum?

• Sponsored Posts, Sponsored Stories

Variety + Consistency + Enagement = Virality

Your Competition

THE TWITTER

Why You Are Afraid of Twitter

• “It looks strange” • “It sounds strange” TweetsRetweetTweetingHashtagBitlyKloutTweetDeckBac ktweetsHootSuiteLivetweeting TweetupHootSuiteHootlet • “I don’t want to get in trouble” • “I think it’s a fad”

• A real time social search engine • A way to directly connect with customers, supporters, members, etc.

• A great way to amplify content • Forever • Lots of fun • Facebook • A communications plan • A new media or online plan • An excuse to be sloppy about spelling, grammar, or tone •

A replacement for high quality, compelling content

Anatomy of a Tweet

• All text has to be 140 characters or less • 140 – (RT + @yourname) • Shortened URL (bit.ly, j.mp, is.gd) • Hashtag (#wiunion) • Mentions (@workingamerica) • Retweets (RT @workingamerica) • “I’m having a great slice of pizza!” vs.

“Just got a great slice of #pizza from @Petesapizza http://bitly/gyhjkl #dc”

What was the point of this tweet?

What was the point of this tweet?

•

Important Twitter anatomy lesson

: Starting a tweet with a mention (@transportworker), means that the tweet will only appear for users who follow BOTH of you.

What’s a #Hashtag?

What’s a #Hashtag

• Makes tweets

searchable.

Organizes Twitter into digestable, useful bits of information.

• The “#” symbol turns a word into a link to all tweets with that tag.

• Tells people what you are talking about (ie: “I can’t believe this is happening” vs. “I can’t believe this is happening #sb5”) • “Acting” vs. “#Acting” •

Hashtags are what allow Twitter to become an enormous, real time search engine

• When a bunch of people use the same hashtag, you can have a real-time conversation about an event. Ex: #sxsw, #ows, #wiunion, #1u, #glee

Offline Preparation



Online Success

Think Before You Click

–

Don’t say anything you don’t want the entire internet to know forever

• Don’t speak ill of our movement(s).

• Remember end-user.

“

Think before you click.

”

“

Don’t say anything you don’t want the entire Internet to see forever.

”

TweetDeck (Desktop)

• Great for tracking keywords.

• Can be set up to alert you every time a term is used.

• Tweet from multiple accounts.

Tools!

HootSuite (Web)

• Integrates both Facebook and Twitter.

• Post from multiple accounts.

• Best for multiple team members • Timed Tweets

Bit.ly

• Shortens links • Shows link sources • Great Browser Extensions • “Trending Bits”

TweetDeck

• TweetDeck is my personal favorite Twitter tool.

• TweetDeck amplifies Twitter’s value as an

ENORMOUS, REAL-TIME, SOCIAL SEARCH ENGINE.

• You can manage multiple accounts, schedule posts for later, track keywords, set up alerts, and track keywords and sentiment in real time.

• Tweetdeck is available as a Desktop application (Mac and PC), mobile app, or a Chrome App.

TWEETDECK

TWEETDECK

WHAT?

TWEETDECK

TWEETDECK Wisconsin Wisconsin Recall Recall News News Ohio Ohio Voter Voter Suppression Suppression News News Occupy Wall Occupy Wall Street News Street News Working America’s Turkey Talk Project

WEBSITES

Make Your Website Social

• Social Media should somehow be front and center on your website.

• Ask a friend how quickly they can find your social media links on your website.

•

Twitter + Websites

Twitter.com/Goodies Tweet button Follow Button Search widget

•

Facebook + Websites

Facebook Social Plugins Like Box Like/Send Buttons Recommendations

Tell-A-Friend (TAF)

Tell-A-Friend (TAF)

Tell-A-Friend (TAF)

Tell-A-Friend (TAF)

Tell-A-Friend (TAF)

“What’s next?”

“What’s next?”

“What’s next?”

“What’s next?”

“What’s next?”

“What’s next?”

Content

“What’s next?”

Content

Stuff I taught you today

Think Before You Click Remember the End-User #Win

DISCUSSION

Read up:

Mashable, TechPresident, AllFacebook

Thanks!

Get in touch:

Follow @FooteSteppes Follow @Working America