Transcript Lee Connect: Leading by example

CAPITALIZING ON TECHNOLOGY:
GOVERNMENT 2.0
Dwane Brinson
L e e C o u n t y Ta x A d m i n i s t r a t o r
C h a i r, P u b l i c R e l a t i o n s C o m m i t t e e
Outline
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Social media defined
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The evolution of social media
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Lee County’s program
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Impending technology
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Application in tax offices
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Questions
What is social media?
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In a few words?
 Interactive
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news, networking and information sharing
Popular sites include:
 Facebook
 Twitter
 YouTube
 Blogs
Distinctions of Social Media
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Reach – social media has a global audience
Accessibility - social media tools are generally available to anyone at little
or no cost
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Usability – anyone can easily learn to use social media
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Timeliness – social media is nearly instantaneous
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Permanence - social media can be altered almost instantaneously by
comments or editing
The Evolution of Social Media
Fast Facts
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Social media is now the #1 activity on the
web
By 2010, Generation Y will outnumber
the Baby Boomers
If Facebook were a country, it would be
the 4th largest
Fastest growing segment of Facebook is
the 55 – 65 female age group
Much of Generations Y & Z consider
email out-of-date
80% of Twitter usage is on mobile
devices
Courtesy of socialnomics.net
Years to Reach 50 Million Users
Radio:
Television:
Internet:
IPOD:
Facebook:
38 years
13 years
4 years
3 years
100M in
less than
9 months
Challenges and Benefits
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The challenges of implementing a
social media campaign are
limited. What few challenges
are identified can be relatively
easily overcome.
The benefits seem endless and
far outweigh any challenge. No
real price can be placed on
citizen participation, two-way
communication and involving a
wide array of the population.
Challenges
Benefits
Training
User can
translate
information
Lee Linked: Lee County’s Program
Program Components
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Vidiads
Social Media
 Facebook
 Twitter
 YouTube
 Blog

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Live Chat
Quick Response (QR) Codes
VidiAd
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The next generation of
recruiting ads; it’s a short
video of the position
Short clip discussing the
department and
intangibles
Shows innovative, creative
work environment is
honored
The Social Web
Social Media Pages
The 360o Process
News is fed to
department
moderator
Committee provides
county administration
with feedback
Public has
opportunity to
comment and voice
Moderator feeds
information through
social media channels
Public is notified and
informed
Bad Tweets…
Instant Chatting
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Instant communication line between county and
citizens
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Service enhancement
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Job enrichment

QC through archived conversations
Quick Response (QR) Codes
Why do Local Governments Need This?
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Active citizenry
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Service enhancement
Economic development
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Studies show that many major companies research a jurisdiction’s website
and technology usage prior to making an investment decision
Shows accountability/transparency/trust
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People enjoy civic engagement, and social media is an enhancement at
no additional cost
Citizens want to know that the bureaucracy is operating in the best
interests of the electorate
Puts a face on county government
Impending Technology
Two-Way Television
Advancement of Smartphones
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From analog to digital
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From 3G to 4G
Automobiles
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Social media connection in cars?
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Downloadable apps
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“DVR” for radio
Application in Tax Offices
Application
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Social media technology is becoming a part of our
everyday lives – capitalize on it
Transparency improves trust
Open communication lines
Improvement in customer service
 i.e.
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QR Codes on letters
Job variety/enrichment
Customer service
Questions?