Transcript Social Media 110: Learning More about Facebook and Twitter

Learning more about Facebook and Twitter
Introduction
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What we’ve covered in the Social Media webinar series so far
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Agenda for this call
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Facebook
How Facebook ranks your page
Facebook Insights statistics - how and why to use them and what to look for
How to highlight or pin a post
How to engage your audience
Posting at optimal times
It's not all about you: becoming a content curator - how and why
Twitter
Hash tags and how/why to use them
How to write a good tweet
Techniques for building a twitter following
Why do all of this?
Getting stories out about your good work
6 degrees of separation - influencing the influencers
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Edge rank is the major factor that affects the
visibility of your posts to a number of
audiences.
This newsfeed filtering algorithm by
Facebook determines the significance of
updates to users. Posts that are important to
users are shown, while insignificant ones are
ignored.
This means you need to boost your edge
rank, so you can maximize your posts'
visibility in your fans' newsfeeds.
Instruct fans to:
1. Go to your favorite Facebook Pages and hover over the “Like”
Button.
2. Make sure the “Show in News Feed” is checked.
3. To organize your favorite pages and make it easier to view them,
create a list of them by clicking “New List…”
4. Now that your list is made, each time you visit a page, just add
them to the list by hovering over the "Like" button.
5. Your lists will show up on your home page in the left hand sidebar
under “Interests”. Click the list and browse through what is
happening.
Four metrics at the top of your Insights tab allow you to quickly assess
the size and engagement of your audience:
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Total Likes: The number of unique people who like your Page
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Friends of Fans: The number of unique people who are friends with your
fans, including your current fans.
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Talking About This: The number of unique people who have created a
story about your Page. A story is created when someone:
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Likes your Page
Likes, comments on, or shares your Page post
Answers a question you've asked
Responds to your event
Mentions your Page
Tags your Page in a photo
Checks into or recommends your Place
Total Reach: The number of unique people who have seen any content
associated with your Page
The best way to get your audience to engage with your
content and share it with friends is to understand what the
people you’re reaching care about.
With Page Insights, you can:
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Assess the performance of your Page
Learn which content resonates with your audience
Optimize how you publish to your audience so that people
will tell their friends about you
For example, you can look at each of your posts and see the
ones that are getting the most virality. Post more of this type
of content if you want to increase the number of people
talking about you.
You can highlight any post on your Page by starring it:
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Hover over a story on your Page's timeline
Click ★ in the upper right corner
This allows you to feature the posts you think are important. When
you star a post, it expands to widescreen.
A pinned post always appears in the top left of a Page's timeline and
has a flag in its top-right corner
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Click the pencil icon in the upper-right corner of your Page's post
Select Pin to Top
Pinned posts stay at the top of your Facebook Page for 7 days. After
that, the post returns to the date it was published on your Page’s
timeline.
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Be consistent in posting on your Facebook page
Try to post relevant and interesting content
instead of focusing only on promoting yourself
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Use brief and meaningful words
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Use calls-to-action in your posts
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Ask Questions
Content curation is the organizing, filtering and
making sense of information on the web and
sharing the very best content with your
network.
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Seek good information from national and local
partner organizations: look at your own
newsfeeds …
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Create an editorial calendar
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Summarize or explain if necessary
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Most sites say that the best time to post is 8p-7a
on Wed and Sun; and only post 1-2 times/day.
You can prepare a post and schedule it to appear
later by adding a date and time in the future
before you post it. You can schedule a post up to
6 months in advance in 15-minute intervals.
◦ Choose the type of post you want to add to your Page
◦ Click the clock icon in the lower-left of the sharing tool
◦ Choose the future year, month, day, hour and minute
when you'd like your post to appear
◦ Click Schedule
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The # symbol, called a hashtag, is used to mark
keywords or topics in a Tweet. It categorizes
messages.
Clicking on a hashtagged word in any message
shows you all other Tweets marked with that
keyword.
If you Tweet with a hashtag on a public account,
anyone who does a search for that hashtag may
find your Tweet.
Helps define and build your audience
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Quality content is the essential ingredient
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You only have 140 characters; so it has to be effective
in a few words
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Use hashtags
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Use online services, such as bitly.com, to shorten
your links. Share links with a very short and clear
description so Tweeple know what to expect when
they get there
Share your Tweet-stream with people you admire (RT
them)
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Complete your bio so people know who you are
Follow others: it’s not all about YOU
Engage your audience: ask questions, join
conversations, be part of #chats
Put a human face on the issues
RT others and thank them for RT-ing you
Use a tool to gauge your activity:
http://www.tweetstats.com/
Beth Kanter
http://www.bethkanter.org/
 John Haydon
http://www.johnhaydon.com/
 Non profits on Facebook:
https://www.facebook.com/nonprofits
 Non profits on Twitter:
@nonprofitorgs
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Get stories out about the great work of
F2FHICs and SAOs
Influencing others…
Fundraising
Connecting with more families
Collaborating with partners