What is Social media?
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Transcript What is Social media?
SOCIAL MEDIA PRIMER
FOR
COLLEGE EMPLOYEES
SOCIAL MEDIA
Twitter
Trent Randolph
Instagram
Shelley Smith
Vine
Trent Randolph
Snapchat
Shelley Smith
Best
Practices from the Audience
TWITTER
THE TWITTER LINGO…
Tweet
Timeline
Bio
Followers
RT (Retweet)
DM (Direct Message)
MT (Modified Tweet)
Mentions (ex. @nwscc)
Lists
#Hashtags
TWITTER 101
How to register on Twitter
How to create a profile
How to use Twitter basics…
Tweet
Reply to a tweet
Retweet
Direct Message
How to communicate with students and
prospective students?
HOW TO REGISTER
Sign in here if already registered
using USERNAME and password
Sign up here, choosing a
username by which you can be
identified. Twitter will advise if
name already in use.
TWITTER PROFILE
When registering you will be asked to complete a
profile. It can be amended at anytime .
You should include:
Picture (Avatar)
Name
Location
Website
Bio (short description of you/your business)
You can view other users profiles by clicking on
their @USERNAME
EXPLORE & HAVE FUN…
TWITTER SUMMARY & TIPS
Twitter is a tool to interact with other people; either
on a personal level or for college related means.
You can follow people of interest and see their
tweets in your timeline
Retrieve news in all areas that interest you.
You can search twitter and all tweets on a specific
subject
Post tweets to engage your audience and spark
questions; 80% of college students use Twitter.
Try to limit yourself to 3 tweets per day
Check your notifications & reply ASAP
INSTAGRAM
Instagram is a fast and fun way to
share your life with friends and
family. Take a picture or video,
choose a filter to transform its look
and feel, then post to Instagram —
it's that easy. You can even share to
Facebook, Twitter and more.
GET STARTED
Download
Instagram App
INSTAGRAM FACTS
200 million monthly active users on Instagram
70% of which log in daily
65% of the world’s top brands use Instagram
You can only use it as a mobile app, available on
Google Play or Apple App Store.
You can connect it to your FB account.
(Did you know
Instagram is owned
by Facebook?)
TIPS FOR SUCCESS
Instagram is a highly engaged and active
environment
Understand your audience and what they are
looking for. What kind of pictures are trending?
Respond to comments so followers know you’re
listening to them.
Active links can only be placed in bios, so refer to
links in your posts. Make sure the url is active.
Tell a story with images
Share actively, but not so often that you end up in
a creative rut. Be purposeful with your posts.
MARKETING IDEAS
Choose hashtags that are relevant to your posts or
businesses
Photo contests using particular hashtags or
tagging a specific profile
Feature your students
Behind the scenes glimpses of events to generate
interest
Ask questions, seek feedback
Feed other social networks; boost followers
Encourage participation in major events
MARKETING IDEAS
Promote school pride: Temple University - “Temple Made”
Campaign
Utilize trends – Transformation
Tuesday, Throwback Thursday,
Flashback Friday
Put a twist on trends such as
MCM and WCW - use acronyms
to reflect what you want. Instead
of Man Candy Monday use My
Campus Monday.
MARKETING IDEAS
Collect
and share students’ photos.
Real-time
coverage of events
Promote
the campus with location photos.
Remember to feature your students.
Share
your history.
Showcase
instructors at work.
VINE
Vine is a new mobile app that allows you to
capture life from your mobile device in
short, seven-second looping videos. You can
share these short videos with your Twitter
followers and Facebook friends. Think of it
as Instagram, except with videos instead of
pictures. 40% College students use it and it
is rapidly growing.
MARKETING IDEAS
Real-time
coverage of College events
Promote
various departments (career tech,
student organizations, etc.)
Use
other social media sites to push content.
Experiment
and do not be afraid to use
student leaders and organizations to create
funny “clean” vines.
SNAPCHAT
Snapchat is a photo messaging application
users can take photos, record videos, add text
and drawings, and send them to a controlled
list of recipients. These sent photographs and
videos are known as "Snaps". Users set a time
limit for how long recipients can view their
Snaps (as of April 2014, the range is from 1 to
10 seconds), after which they will be hidden
from the recipient's device and deleted from
Snapchat's servers.
SNAPCHAT
Snapchat
77%
has roughly 26 million U.S. users.
of college students use Snapchat daily.
58%
of college students would be likely to
purchase a brand's product or service if they
were sent a coupon on Snapchat.
About
day.
It
400 million snaps are sent out each
is most popular among cell owners ages
18-29, 26% of whom use the app.
KEEP IN MIND…
Know
your audience.
Snapchat
was designed for casual
communication through photos and videos.
Respect the casualness by using easy-tounderstand language and by making your
posts fun. There are functions in Snapchat to
help make your posts more personable such
as the drawing feature and filters.
The
key to getting the most out of Snapchat
is engaging your Snapchat fans!!!
GETTING STARTED…
Develop
a static welcome message to send to
the people who add you in Snapchat.
GETTING STARTED…
MARKETING IDEAS…
Follow this up with a snap containing an offer or
promotional code to drive further engagement.
Feature a unique promotional code, trackable
shortened URL, or hashtag, so that you can more
easily track activity.
Make a schedule of sending snaps and stick to it.
Avoid spamming your Snapchat fans by sending too
much.
BEST PRACTICES?
FOR
COLLEGE EMPLOYEES