Transcript What is Social media?

SOCIAL MEDIA PRIMER
FOR
COLLEGE EMPLOYEES
SOCIAL MEDIA

Twitter
Trent Randolph

Instagram
Shelley Smith

Vine
Trent Randolph

Snapchat
Shelley Smith
 Best
Practices from the Audience
TWITTER
THE TWITTER LINGO…
Tweet
 Timeline
 Bio
 Followers
 RT (Retweet)
 DM (Direct Message)
 MT (Modified Tweet)
 Mentions (ex. @nwscc)
 Lists
 #Hashtags

TWITTER 101
How to register on Twitter
 How to create a profile
 How to use Twitter basics…

Tweet
 Reply to a tweet
 Retweet
 Direct Message


How to communicate with students and
prospective students?
HOW TO REGISTER
Sign in here if already registered
using USERNAME and password
Sign up here, choosing a
username by which you can be
identified. Twitter will advise if
name already in use.
TWITTER PROFILE
When registering you will be asked to complete a
profile. It can be amended at anytime .
 You should include:

Picture (Avatar)
 Name
 Location
 Website

Bio (short description of you/your business)
 You can view other users profiles by clicking on
their @USERNAME

EXPLORE & HAVE FUN…
TWITTER SUMMARY & TIPS
Twitter is a tool to interact with other people; either
on a personal level or for college related means.
 You can follow people of interest and see their
tweets in your timeline
 Retrieve news in all areas that interest you.
 You can search twitter and all tweets on a specific
subject
 Post tweets to engage your audience and spark
questions; 80% of college students use Twitter.
 Try to limit yourself to 3 tweets per day
 Check your notifications & reply ASAP

INSTAGRAM
Instagram is a fast and fun way to
share your life with friends and
family. Take a picture or video,
choose a filter to transform its look
and feel, then post to Instagram —
it's that easy. You can even share to
Facebook, Twitter and more.
GET STARTED
Download
Instagram App
INSTAGRAM FACTS
200 million monthly active users on Instagram
 70% of which log in daily
 65% of the world’s top brands use Instagram
 You can only use it as a mobile app, available on
Google Play or Apple App Store.


You can connect it to your FB account.
(Did you know
Instagram is owned
by Facebook?)
TIPS FOR SUCCESS
Instagram is a highly engaged and active
environment
 Understand your audience and what they are
looking for. What kind of pictures are trending?
 Respond to comments so followers know you’re
listening to them.
 Active links can only be placed in bios, so refer to
links in your posts. Make sure the url is active.

Tell a story with images
 Share actively, but not so often that you end up in
a creative rut. Be purposeful with your posts.

MARKETING IDEAS
Choose hashtags that are relevant to your posts or
businesses
 Photo contests using particular hashtags or
tagging a specific profile
 Feature your students
 Behind the scenes glimpses of events to generate
interest
 Ask questions, seek feedback
 Feed other social networks; boost followers
 Encourage participation in major events

MARKETING IDEAS

Promote school pride: Temple University - “Temple Made”
Campaign

Utilize trends – Transformation
Tuesday, Throwback Thursday,
Flashback Friday

Put a twist on trends such as
MCM and WCW - use acronyms
to reflect what you want. Instead
of Man Candy Monday use My
Campus Monday.
MARKETING IDEAS
 Collect
and share students’ photos.
 Real-time
coverage of events
 Promote
the campus with location photos.
Remember to feature your students.
 Share
your history.
 Showcase
instructors at work.
VINE
Vine is a new mobile app that allows you to
capture life from your mobile device in
short, seven-second looping videos. You can
share these short videos with your Twitter
followers and Facebook friends. Think of it
as Instagram, except with videos instead of
pictures. 40% College students use it and it
is rapidly growing.
MARKETING IDEAS
 Real-time
coverage of College events
 Promote
various departments (career tech,
student organizations, etc.)
 Use
other social media sites to push content.
 Experiment
and do not be afraid to use
student leaders and organizations to create
funny “clean” vines.
SNAPCHAT
Snapchat is a photo messaging application
users can take photos, record videos, add text
and drawings, and send them to a controlled
list of recipients. These sent photographs and
videos are known as "Snaps". Users set a time
limit for how long recipients can view their
Snaps (as of April 2014, the range is from 1 to
10 seconds), after which they will be hidden
from the recipient's device and deleted from
Snapchat's servers.
SNAPCHAT
 Snapchat
 77%
has roughly 26 million U.S. users.
of college students use Snapchat daily.
 58%
of college students would be likely to
purchase a brand's product or service if they
were sent a coupon on Snapchat.
 About
day.
 It
400 million snaps are sent out each
is most popular among cell owners ages
18-29, 26% of whom use the app.
KEEP IN MIND…
 Know
your audience.
 Snapchat
was designed for casual
communication through photos and videos.
Respect the casualness by using easy-tounderstand language and by making your
posts fun. There are functions in Snapchat to
help make your posts more personable such
as the drawing feature and filters.
 The
key to getting the most out of Snapchat
is engaging your Snapchat fans!!!
GETTING STARTED…
 Develop
a static welcome message to send to
the people who add you in Snapchat.
GETTING STARTED…
MARKETING IDEAS…

Follow this up with a snap containing an offer or
promotional code to drive further engagement.

Feature a unique promotional code, trackable
shortened URL, or hashtag, so that you can more
easily track activity.

Make a schedule of sending snaps and stick to it.
Avoid spamming your Snapchat fans by sending too
much.
BEST PRACTICES?
FOR
COLLEGE EMPLOYEES