Transcript File - Expert Agent Ideas

Creating Your Visual
Social Media Strategy
for Real Estate
#AgentMastermind
Webinar: 6/17/14
Hosted by: @katielance
#AgentMastermind
Did you know…
#AgentMastermind
Visual marketing
• Is a way to tell your story
– Your story differentiates
yourself
• Telling your story helps
to:
– build your brand,
– build your business
– connect with clients
#AgentMastermind
Visuals
1.
2.
3.
4.
Appeal to emotions
Creates intimacy
Engages consumers
Reaches a larger audience
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This webinar
• Agents succeeding in social
• Telling your story through Instagam and
Pinterest
• Interest and Pinterest tips and do’s/don’ts
• Additional tools and apps
• Little things that make a big difference
• Q/A
#AgentMastermind
Agents succeeding in social media..
They are telling their
story visually
• What does it feel like to
work in (city)
• What does it feel like to
work with their team?
• Capturing moments
• Sharing success stories
• Sharing the ‘back story’
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Showcase your knowledge
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Showcase your listings (the right way!)
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Showcase causes (that are important
to you)
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Give people a sneak peek
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Recognize people
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Showcase your past
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Agents telling their story visually…
KatieLance.com/Pinstagram-eBook
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Instagram tools: Statigram
KatieLance.com/Pinstagram-eBook
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Instagram tools: Printstagram
KatieLance.com/Pinstagram-eBook
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Instagram tools: Mosaic app
KatieLance.com/Pinstagram-eBook
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Instagram do’s and don’ts
Do’s
• Integrate personal and
professional posts – 80/20
rule
• Look for moments of
opportunity – life is content
• Use hashtags
• Match your Twitter and
Instagram names
Don’ts
• Use stock photos
• Use someone else’s photo
without their permission
• Have it be all about
business
• Ask people to follow you
back
• Don’t flood the feed
KatieLance.com/Pinstagram-eBook
#AgentMastermind
Pinterest business pages
KatieLance.com/Pinstagram-eBook
#AgentMastermind
KatieLance.com/Pinstagram-eBook
#AgentMastermind
Pinterest tools
KatieLance.com/Pinstagram-eBook
#AgentMastermind
Pinterest tools
KatieLance.com/Pinstagram-eBook
#AgentMastermind
Pinterest Do’s and Don’ts
Do’s
Don’t’s
• Get creative
• Pin from a variety of souces
• Install the “pin it” button on
your browser
• Like and share pins
• Pin from the original
sources
• Don’t re-pin without giving
credit
• Have it be all about your
and your business (unless
you have a business page!)
• Download photos from the
web and upload them as
your own
KatieLance.com/Pinstagram-eBook
#AgentMastermind
Download my FREE eBook
KatieLance.com/Pinstagram-eBook
#AgentMastermind
Apps to enhance photos
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Apps to enhance photos
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Tools to enhance your photos
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Tools to enhance your photos
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5 things that make a big difference on
Instagram and Pinterest
• Use text over photos
• Use photo collages
• Ask customers and/or clients to share their
photos
• Create infographics (infogr.am)
• Make every blog post that you create include
one “pinable” image
KatieLance.com/Pinstagram-eBook
Special announcement!
Interested in group social
media coaching?
I’d love your feedback!
http://bit.ly/KLCcoaching
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Q/A – Contact Me
KatieLance.com
Free eBook: KatieLance.com/Pinstagram-eBook