Pinterest Presentation
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Pinterest
By: Rachel Schroeder/ BUS111
Introduction
Users grew 400% from September to December of 2011
“Studies show that Pinterest drives more visitors to third-party
websites than Googe+, YouTube and LinkedIn combined”
(http://tinyurl.com/7uc22nx)
Interest Graph: content that is organized according to interest topics
i.e. facebook – Information shared by people
A virtual pinboard-style social photo sharing website that allows users to
create and manage theme-based image collections such as events,
interests & hobbies
Founded by Ben Silbermann
Navigation
How does Pinterest ingrate
itself into social media?
When pinning images/website links to your
board, most of them can be directly posted to
facebook or twitter
Provides direct link to website – connect with
target audience, drive website traffic, generates
sales and leads
Example: Etsy & Modcloth
7,000 pins since Fall 2011
Builds E-commerce & Online community
Pinterest is the Future
Top users are woman at the ages of 25 to 44 – Also the top spenders
in our economy
Pinterest is growing faster than Facebook
Fits the busy lifestyle of American’s today
Efficiency
Closed Network – Millions of users
http://pinterest.com/rschrads/
http://pinterest.com/laurenconrad1/