Transcript Pinterest Presentation

Pinterest
By: Rachel Schroeder/ BUS111
Introduction
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Users grew 400% from September to December of 2011
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“Studies show that Pinterest drives more visitors to third-party
websites than Googe+, YouTube and LinkedIn combined”
(http://tinyurl.com/7uc22nx)
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Interest Graph: content that is organized according to interest topics
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i.e. facebook – Information shared by people
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A virtual pinboard-style social photo sharing website that allows users to
create and manage theme-based image collections such as events,
interests & hobbies
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Founded by Ben Silbermann
Navigation
How does Pinterest ingrate
itself into social media?
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When pinning images/website links to your
board, most of them can be directly posted to
facebook or twitter
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Provides direct link to website – connect with
target audience, drive website traffic, generates
sales and leads
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Example: Etsy & Modcloth
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7,000 pins since Fall 2011
Builds E-commerce & Online community
Pinterest is the Future
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Top users are woman at the ages of 25 to 44 – Also the top spenders
in our economy
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Pinterest is growing faster than Facebook
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Fits the busy lifestyle of American’s today
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Efficiency
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Closed Network – Millions of users
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http://pinterest.com/rschrads/
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http://pinterest.com/laurenconrad1/