Transcript Pinterest (1)

Why Printers Should Consider Pinterest
July 2012
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Pinning
The act of visually
sharing content
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Visual Stats
Image credit: Fast
Company
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Becoming Pin-proficient
Pinner
The person who does the sharing
Pin It Button
Button that can be placed on websites to
facilitate sharing. Pins added like this link back
to the original source.
Pinboard
A collection of pins created on a topic
Repin
Reposting someone else’s pin
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Don’t assume it’s not for you…
It’s not just B2C… B2B
organizations can benefit from
the use of Pinterest, especially
as a site traffic driver.
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Hey, you already have some visual content!
• Ebooks, brochures, white papers—create a board that gives you instant
credibility
• Photos of happy customers! Even better if they’re using your product.
• Interesting videos your business has produced, your industry speakers
(look for pinterest’s separate tab for videos)
• Showcase executive management, with bios and photos
• Repurpose images from your blog articles
• Infographics are hot—and highly viewed on Pinterest
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Drake University
Showcases items of
interest their students
might be interested in.
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Connecting print with pin
Digimarc’s Print-to-Pin technology
connects printed material with the
Pinterest world using digital
watermarking.
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Getting Started
• Visit www.Pinterest.com, click “Request an invite”, and enter your email
address. (Or, ask a friend to already has an account to invite you).
• Choose your company name as your user name
• TIP: Make sure you use the same email address you use for your
business’ Twitter account so you can easily share your new pins through
your Twitter account too.
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Words of Warning
“You acknowledge and agree that, to
the maximum extent permitted by
law, the entire risk arising out of your
access to and use of the site,
application, services and site content
remains with you.”
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Using Pinterest for YOUR Business
• Add a Pin It button to your website
• Pin examples of your work—and work you love
• Create resourceful boards based on a few core keywords that you already
use in your SEO strategy—how about packaging, invitations, annual reports
• Start following users you think would want to follow you back
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We can help…
Mohawk MakeReady provides
practical tools and actionable
information for digital printers
like you.
Visit: www.MohawkMakeReady.com to browse content,
request a meeting, or join the community.
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