Transcript Create Your Own Spoof Ad

Create Your Own Spoof Ad
The 8 Steps to Creating Spoof
Ads
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Communication Objective
Target Audience
Format
Develop the Concept
The Visual
The Headline
The Copy
Mistakes to Avoid
Communication Objective
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This is the most important step
It sets the stage to develop the entire ad
The key element “What is your message?”
Example: Eating Rutabagas is Cruel!
Your entire ad should focus on this
objective
Target Audience
• Who is the message for?
• What age group? Or demographic?
• Examples: children, teens, high income
earners, athletes, etc.
Format
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Poster
Flyer
Newspaper ad
Pamphlet
Magazine
Develop the Concept
• The main idea to express in the ad
• Good concepts can be used in other similar
ads
• The concept includes the Heading (title), the
visual (picture) and the copy (other text)
The Visual
• Should be interesting
• Should be relevant
• Should be at least half of the space used for
the ad
The Headline
• Keep it short, sweet and to the point so
people will read it
• Make it memorable so it will stick in
people’s minds
• Example: “Just Do It!” - from Nike ads
The Copy
• Copy is other words on the page to further
explain things in or about the ad
• It may include facts or definitions
• It may be the main point you are trying to
get across
Mistakes to Avoid
• Avoid clutter – less is more
• Avoid chaos and confusions – keep it
simple
• Keep the message clear – people shouldn’t
have to guess what it is about
• NEVER have spelling mistakes – they will
become the focus of the ad and take away
from your objective