Transcript Create Your Own Spoof Ad

Create Your Own Print Ad
Dan Lunney – Design 11
The 8 Steps to Creating Print
Ads
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Communication Objective
Target Audience
Format
Develop the Concept
The Visual
The Headline
The Copy
Mistakes to Avoid
Communication Objective
This is the most important step
 It sets the stage to develop the entire ad
 The key element “What is your message?”
 Example: “Nike: Just Do It!”
 Your entire ad should focus on this
objective
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Target Audience
Who is the message for?
 What age group? Or demographic?
 Examples: children, teens, high income
earners, athletes, etc.
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Format
Poster
 Flyer
 Newspaper ad
 Pamphlet
 Magazine
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Develop the Concept
The main idea to express in the ad
 Good concepts can be used in other
similar ads
 The concept includes the Heading (title),
the visual (picture) and the copy (other
text)
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The Visual
Should be interesting
 Should be relevant
 Should be at least half of the space used
for the ad
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The Headline
Keep it short, sweet and to the point so
people will read it
 Make it memorable so it will stick in
people’s minds
 Example: “Just Do It!” - from Nike ads
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The Copy
Copy is other words on the page to further
explain things in or about the ad
 It may include facts or definitions
 It may be the main point you are trying to
get across
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Mistakes to Avoid
Avoid clutter – less is more
 Avoid chaos and confusions – keep it
simple
 Keep the message clear – people
shouldn’t have to guess what it is about
 NEVER have spelling mistakes – they will
become the focus of the ad and take away
from your objective
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Heading
Image
Copy
Image
Heading
Copy