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Objective: What the
Advertiser Hopes to Achieve
Promote brand recall
Intel:
http://www.youtube.com/watch?v=Ozk8JhyYKlM&
feature=related
http://www.youtube.com/watch?v=KQmlHEsVL8&feature=related
http://www.youtube.com/watch?v=zfpIxhfQxy0&fe
ature=related
Link key attributes to the brand name
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Face time :
http://www.youtube.com/watch?v=yatSAEqNL7k
Sap CRM:
http://www.youtube.com/watch?v=FW_n1MdXM4&feature=related
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Samsung:
http://www.youtube.com/watch?v=pjWIGvjKecY&feature=related
Lenovo:
http://www.youtube.com/watch?v=H2a0KYtG97E&feature=relate
d
Persuade the consumer
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Pepsi vs coke:
http://www.youtube.com/watch?v=wAP2yVsg
I6c
Toyota vs Ford
http://www.youtube.com/watch?v=Bdeh7i40_
mg
Vietnam airlines (demo)
http://www.youtube.com/watch?v=Wf4nCsdAt
FU&feature=related
Humor Ads
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Audi VS BMW
Good Ads also need appropriate song to
enhance , the famous rival between BMW
and Audi is a long story~ but this Ads show
everything what BMW can do that Audi also
can and even better, Audi’s use this Ads
showed their horsepower, quality of
engineering and so on that could compared
with BMW.
I think it’s will attract customer to see Audi
Fear-Appeal Ads
It’s
a insurance ads by this
company AccuQuote
This company combine
many famous insurance
company and give customer
recommendation. free quote)
Shocking title brought more
attention ~ and I think when
customer see this kind of ads,
the first what they will think is
-Did I buy enough insurance!!
Anxiety Ads
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Japan AC commercial
This ads is Japan’s public welfare ads.
From beginning, it showed that everything
withered ,dark , dry up ,but through a card ,
everything will return to normal.
This is an Organ donation card Ads that we
can apply to help people to get their life
back ,even we died we still can help others
walk to the bright side.
Transform behavior by inducing
anxiety
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Everyone looks happy and exciting.
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Both their product and service are good and
luxury.
Their Slang “ Fun Ship”
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Carnival Cruise
Situate the brand socially
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It’s talk about a women and her father.
One day, the girl really miss her father and she thinks about
her father always take her to train station to school from she
was a kid, and now she has a job in city.
And then, she decides to go back home and she finds her
father also waits for her in front of the train station, she is
really moved.
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Ads from Mitsubishi
Define the brand image
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Motorola- empower the people