Transcript Slide 1

is for everybody
.
Why YouTube
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It’s easy
It’s free
It’s effective
It’s a great way to tell a story
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When to YouTube
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Allows you to visually tell a story
Encourages user interaction
Reach is significant - can go viral
Media use (no more B roll)
Allows use of existing agency website to assist
with additional background information
When not to YouTube
• To show the winner of “Best decorated cubicle
for the holidays”
• Just because the other directors are doing it
• Blabbing is bad – have a reason and purpose
Photo with words
Other
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considerations
Production is key
Policy
Captions and transcripts
Comments
Be sure you’re using the right tool
for the message
Want to know more?
• Email: [email protected]