Transcript starbucks.ppt

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MICHEL MCCLUNG
LAUREL TEMME
JAKE SPACEK
Good Morning
Starbucks Commercial
Starbucks Glen
STRENGTHS
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NUTRITION CONSCIOUS
FAIR TRADE
TRANSNATIONAL COMPANY
GREAT CUSTOMER SERVICE
VIVACIOUS ENVIRONMENT
LOCATION
GREAT COMPANY TO WORK FOR
WEAKNESSES
• PRICE
• LOCATION
• TARGET MARKET
• STRICT COMPANY POLICIES
• GLOBAL COMPETITION
• Nightline Video
OPPORTUNITIES
• COBRANDING WITH FOOD AND
OTHER BEVERAGE COMPANIES
TO SELL IN THE CAFÉ’S
• SELL DIFFERENT FAIR TRADE
PRODUCTS
• EXPAND GLOBAL OPERATIONS
THREATS
• COMPETITION
• THEY REMAIN VULNERABLE TO THE
POSSIBILITY THAT THEIR INNOVATION
MAY FALTER OVER TIME.
• ECONOMY OF THE COFFEE BEAN
• COFFEE DRINKING TREND MAY TURN
TO ANOTHER BEVERAGE
SOURCES
• http://www.youtube.com/watch?v=_pbQkCleBXI&feat
ure=related
• http://www.youtube.com/watch?v=-oOqM98Ga34
• http://www.youtube.com/watch?v=4VWMVYibkfo
• http://www.youtube.com/watch?v=14qeu7JRwt0
• http://www.starbucks.com/default.asp
• http://www.marketingteacher.com/SWOT/starbucks_
swot.htm
• http://www.truthorfiction.com/rumors/s/starbucksiraq.htm