1. Virgin Cola is a good example of successfully challenging the market share leader 1.

2.

Yes No 0% 0%

2. A company that is content to launch me too products is probably a

1. Market leader 2. Market challengers 3. Market followers 4. Market nichers

0% 0% 0% 0%

3. Starbucks should be considered a _____ competitor by the local coffee shop 1.

2.

3.

Good Bad Indifferent 4.

Quirky 0% 0% 0% 0%

4. Department stores may be in trouble as they appear to follow a _____ strategy 1. Low Cost 2. Differentiation 3. Focus 4. Middle-of-the road 0% 0% 0% 0%

5. Yesterday was the busiest on-line shopping day of the year known as… 1.

Cyber Monday 2.

Terrible Tuesday 3.

Wonderful Wednesday 4.

Thirsty Thursday 0% 0% 0% 0%