Transcript June 3rd.pptx

1. Virgin Cola is a good example of
successfully challenging the market share
leader
1.
2.
Yes
No
0%
0%
2. A company that is content to launch
me too products is probably a
1. Market
leader
2. Market
challengers
3. Market
followers
4. Market
nichers
0%
0%
0%
0%
3. Starbucks should be considered a
_____ competitor by the local coffee shop
1.
2.
3.
4.
Good
Bad
Indifferent
Quirky
0%
0%
0%
0%
4. Department stores may be in trouble as
they appear to follow a _____ strategy
1. Low Cost
2. Differentiation
3. Focus
4. Middle-of-theroad
0%
0%
0%
0%
5. Which team will be hosting a super
regional this weekend?
1.
2.
3.
4.
OSU Beavers
CV Raiders
CHS Spartans
Seattle
Mariners
0%
0%
0%
0%