Transcript June 5th.ppt

1. Virgin Cola is a good example of
successfully challenging the market share
leader
1.
2.
Yes
No
0%
0%
2. A company that is content to launch
me too products is probably a
1. Market
leader
2. Market
challengers
3. Market
followers
4. Market
nichers
0%
0%
0%
0%
3. Starbucks should be considered a
_____ competitor by the local coffee shop
1.
2.
3.
4.
Good
Bad
Indifferent
Quirky
0%
0%
0%
0%
4. Department stores may be in trouble as
they appear to follow a _____ strategy
1. Low Cost
2. Differentiation
3. Focus
4. Middle-of-theroad
0%
0%
0%
0%
5. Who is flying home tonight so she can
attend her high school graduation?
1.
2.
3.
4.
Kaitlyn Elton
Kate Upton
Kate Middleton
Kate Hudson
0%
0%
0%
0%