Transcript CommuncationTheory

 Source
 Message
 Channel
 Receivers
 Environment
Why are these variables important?
 Pervasive--meaning
people are looking for a
meaning, even when a message is not
deliberately sent
 Amoral—ethically

neutral
Process is neutral, the people involved provide
the morality of lack of it
 Agenda-advancing—meaning
communication
is used to influence others to think, feel, or
act in certain ways
 Logos—logical

appeals
“Listen to my message because it makes sense.
 Pathos—emotional
appeals
“Listen to my message because of the feelings it
evokes”
 Ethos—credibility;
deals with speaker’s
competence and trustworthiness
“Listen to my message because I am a competent
and trustworthy person.”
 Logos

Be well organized

Use credible evidence

Clearly present your evidence

Use consistent arguments
 Provide
specific examples and stories
 Show your audience why they should care
about your topic
 If
you have expertise in your topic, describe
it to your audience
 Clearly cite the qualifications of your sources
 Be well-prepared, organized, and
appropriately dressed
 Present your message in an honest and
trustworthy fashion
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Oxfam Fair Trade Clips
http://www.youtube.com/watch?v=9mgPEP8HAss&fe
ature=related
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Jessica Simpson---Proactiv Advertisement
http://www.youtube.com/watch?v=wmYZQmX2Jz8
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The Smile Train Ad
http://www.youtube.com/watch?v=kL4qhJhjyM4
 Researchers
found that listeners spend a lot
of mental energy carefully attending to some
messages and very little processing others
Central route processing—effortful scrutiny of the
message
Peripheral route—receivers give brief attention to
the message
ELM is based on the premise that those who are
both motivated and able are more likely to
engage in elaborative processing.