Transcript Grow your business by reaching more customers with Bing Ads IMPORTANT: Replace the Picture Placeholder above with Your Logo (2.5” wide x .5” high, 150 dpi).

Grow your
business by
reaching more
customers
with Bing Ads
IMPORTANT: Replace the Picture
Placeholder above with Your Logo
(2.5” wide x .5” high, 150 dpi). Delete
this box when you are done.
Learn how you can
IMPORTANT: ON EACH PAGE, Replace the
Picture Placeholder below with Your Logo
(2.5” wide x .5” high, 150 dpi). Delete this
box when you are done.
Bing is the search engine that brings web results together to help you
spend less time searching and more time doing
Microsoft Confidential
1
1. The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S.
2. comScore Core Search (custom), December 2014.
Find your audience anytime, anywhere
Reach a high-quality audience with ads that reach searchers across
all devices
At home
Target by location, time,
demographics, age and gender, and
even by device to find your perfect
customer.
On the go
Target your ads to specific device
operating systems and promote your
closest business location so customers
can easily find you.
We spend where we live
It is now essential for small businesses to have a local search strategy
76% of smartphone searchers have used a store locator or
location extension in search results to help them find and
visit a local store.1 Three out of four purchases resulting
from a mobile search take place in a physical store.2
Tablet
81% of tablet owners use those devices for
local searches.3
1. Source: Nielsen, The Digital Consumer Report, 2014
2. 2014 comScore "State of the U.S. Online Retail Economy in Q1 2014," May 2014
3. comScore, Neustar Localeze, 15 miles, Local Search Study April 2014
Applicable to all types of businesses
Bing Ads delivers a substantial share of paid clicks by vertical
35%
33%
38%
38%
Travel
Telecom
Auto
(Manufacturers)
Financial
services
(Airlines)
61%
34%
33%
30%
Training
and
education
Lifestyles
Home
furnishings
Retail
(Food)
comScore qSearch (custom), US, September 2014; industry categories based on comScore classifications.
Access searchers not found on Google
Yahoo is now the default search engine for Firefox,
helping it to gain ground in search market share
Let’s put search where people are, instead of expecting them to come to
the search box
Features to refine your markets
Bing Ads has powerful features that help you target searchers
Bing Ads makes it easy to target your ideal customers — whether
they’re near a specific address or on a specific device. Target searchers
within a city, zip/postal code, designated market area (DMA), or a
combination of targets.
You don’t have to start from
scratch. You can import
existing search advertising
campaigns that are already
working for you.
Use these features to help your ads generate more traffic
Sitelink Extensions let you include more
links in your ads.
Call Extensions let you display a
click-to-call phone number in your
search ads on any PC, tablet or
smartphone.
Location Extensions let you include your
nearest business address and phone
number in your text ads.
Add up to two lines of descriptive text under your Sitelink Extensions
With Enhanced Sitelink Extensions you
can add two lines of description below
each sitelink and increase the prominence
of the sitelink by enlarging the font size.
This allows you to create richer, more
relevant ads that take up even more real
estate on the search results page.
compared
1. Ignition One Digital Marketing Report, Q4 2013. Study includes non-branded product ad formats on other platforms in response to non-branded terms.
What’s the bottom line?
Get more from your ads
IMPORTANT: This slide needs edits.
Customize this slide with your agency’s
services, and delete these instructions.
• Agency history and expertise
• Agency size (employees, billings)
• Specific vertical industry/location experience
• Biographies of key executives and potential members of your account team and their
relevant experiences
• Call out certification and accreditation of individual team members
• Examples of agency experience in the vertical market
• Case studies with results
• Client portfolio (average tenure, retention rate)
• Billing policies and terms
• Pricing structure (i.e. retainer, commission, time, spend or performance based)
• Higher value services and fees
• SLA terms
• Frequency of team phone calls, on-site visits and reports
• Training and onboarding services
Stay connected
blog.bingads.com
facebook.com/bingads
twitter.com/bingads
slideshare.net/bingads
Profile: linked.in/1evlGtD
Showcase: linkedin.com/company/bing-ads