Transcript COMMUNITY FORESTRY National Ad Campaign

COMMUNITY FORESTRY
National Ad Campaign
Launch Date: National Arbor Day, April 27, 2001
GOT MILK?
How about……..?
National Ad Campaign-Concept
Why Emulate……..
Got Milk?
• What is the message?
• Who is behind these ads?
• Who or what is the target
audience?
• Why is it so effective?
Why….. Plant Trees
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BRING LIFE TO YOUR
COMMUNITY?
Simple message.
Community Forestry at all levels can
use ads.
Everyone is target audience.
Focus groups/surveys in 4 cities, 4
states. All agreed.
CAMPAIGN ELEMENTS
• NUCFAC will develop and produce national ads
and buy space for them in national publications.
• Logo’s, art work and other promotional materials
will be available for downloading from the website.
• There is a great need to develop connections
between national ads & local campaigns through
logo identification and concurrent use of the
promotional materials.
communitytrees.org
PARTNERS
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Who can use Ads?
Federal Agencies
State Agencies
Local Agencies
Non Profits
Tree Care Companies
Nurseries
Garden Centers
TIMING
• National ads will be developed for
placement in magazines for Arbor
Day 2001.
• Website launch date is scheduled
for late March 2001.
• Partner agency use should run
concurrently with national effort.
MEASURES OF SUCCESS
• All partners who participate will be asked to
report on numbers of contacts as a result of
the campaign.
• The success of this campaign will be gauged
by the number of people who ask for and
make use of the Urban and Community
Forestry materials in the campaign.
HOW CAN I PARTNER IN THIS AD
CAMPAIGN?
• Log on to www.communitytrees.org for downloading logos,
art, and a listing of materials available.
• Utilize the logo and materials developed along with your
agency’s information when promoting Arbor Day or any
Community Forestry activity.